Senior Copywriter
Current- Established the voice, tone, slogan, trademarks, and brand story to launch Zesty Paws®, a premium pet supplement brand (now owned by H&H Group).
- Senior Copywriter for other leading supplement brands for pets, adults, and children with H&H Group – including Solid Gold®, Swisse®, and Biostime®.
- Crafts engaging copy to support all ad campaigns, emails, retail displays, nationally televised commercials, and product display pages tailored to our target audience(s) to drive conversion.
- Utilized up-to-date SEO practices to create engaging, educational, and on-brand blogs to drive traffic to DTC and third-party sales channels to increase brand awareness.
- Produced and project-managed extensive product knowledge bases, customer how-to guides, and HR onboarding materials to educate our employees and customers.