Graduated in Electrical Engineering, with emphasis on Energy Generation Systems and Electric Power Systems from the Federal University of Mato Grosso. I worked for approximately 5 years as Energy Efficiency Manager in the Sanitation segment.After participating in some training and courses in the area, I discovered my greatest passion: Digital Marketing.I've always had great ability to dialogue with people, data processing, an excellent writing level, and with the immersion in digital marketing, I was able to explore even more; working on co-productions, high persuasion and impact copywriting, social media engagement, digital traffic management on the main online ad platforms, info-product launches, data tracking with Google Marketing Platform to generate insights, heatmap tools to understand lead behaviors, competitor monitoring, e-mail marketing automation and Salesforce CRM integration, weekly dashboarding of metrics through spreadsheets and Business Intelligence, and many other activities that make me very sure that the transition was an excellent choice.Currently, besides the platforms mentioned above, I am participating in mentorships to qualify myself in Programmatic Media, Trade Marketing and Python for data analysis and visualization.All this, with a lot of passion and focus on results to generate maximum performance, actively participating in all stages, bringing information and transparency in the actions taken.