Michael Speciale Email & Phone Number

New York, United States

New York City Metropolitan Area

New York, United States

Manage 360-degree fan engagement and monetization strategy ranging from day-to-day content calendars and analytics to virtual events, fundraisers and interactive experiences, as well as long-term growth plan with emerging platforms such as NFTs, Premium Content Networks, UGC licensing, etc.

Started the new Talent Management division of Heart Department and have grown our client base including multiple bands, creators and non-profits:
* Bad Cop / Bad Cop
* Neighborhood Brats
* Bassists Against Racists
* The Sidewalk Project

New York City Metropolitan Area

Helping sports & entertainment properties and personalities such as athletes, musicians, comedians, artists and influencers to enhance fan engagement and monetization by activating Interactive Experiences within social feeds. Fans never download an app or leave IG, FB, Twitter, etc.

Email me (michael@withkoji.com) to learn about our Interactive Templates & Use Cases:
**** Options for Pay Walls, Email Collection, Locked/Premium Access or Free to Fans***
-- Offer VIP Experiences & Personal Requests
-- Group Stories & Fan Photo/Video Feeds
-- Exclusive Premium Content Feeds
-- Virtual Meet & Greets
-- Raise Funds for Causes
-- Offer Personalized Videos
-- Sell Something (physical goods or virtual)
-- Giveaways & Contests
-- Visual Profiles & Link Lists
-- Meme Generator & Mini Games

Greater New York City Area

Monetizing digital media platforms, creative assets and IP by acquiring and licensing content to entertainment and sports productions including films, documentaries and agencies for advertising campaigns. Our content collection includes stock images and video footage as well as IP from NBC Universal, Guinness World Records and more. Drive new revenue streams managing Rights & Clearances opportunities as well as navigate the premium content licensing landscape to acquire rights for content across UGC, entertainment, sports and other verticals. Additionally, manage tech integration solutions with emerging platforms to distribute and monetize digital content within media, consumer facing products and advertising industries.

Greater New York City Area

Oversaw new business development with sports and entertainment properties and personalities as well as consumer brands and ad agencies. Major clients included Smallball Media & DongTu, both focused on mobile messaging, shareable and micro content.

DONGTU
The GIPHY of China, I focused on establishing new relationships with sports teams, leagues, personalities and entertainment properties in order to establish official partnerships that put these clients on the the DongTu platform and helped them accelerate their awareness and monetization strategy in China. Deals included WWE, PSG, NHL, NFL and more.

SMALLBALL MEDIA
Focused on developing content and fan engagement solutions leveraging mobile messaging content including GIFs, Stickers, Emoji, AR/VR assets and more.

Additional responsibilities included speaking at the National Sports Forum and overseeing licensing and content distribution strategies across mobile messaging partners as well as internal app development specializing in mobile app extensions and functionality to integrate into client properties.

Greater New York City Area

Manage mobile branded content partnerships within sports and entertainment industries to engage fans. Focus on athletes, personalities, teams, leagues, labels and other properties.

License and acquire rights to develop, distribute and monetize content including Mobile Apps, AR/AR, Stickers, Emoji, Phone Themes and other digital assets.

Distribute content on channels including the App Store, Google Play, messaging OTT platforms (i.e. Viber, LINE), OEMs (i.e. Samsung) and gaming (i.e. Playstation, Xbox).

Monetization includes paid content, sponsorship integration, ad-supported networks and multiple ad units, flat fee licenses, rate per download, CPM, rate by territory and more.

To date, Swyft has worked with more than 300 popular global brands such as:
Sports Properties & Personalities:
---> NFL, Baltimore Ravens, Dallas Mavs, NY Knicks, NY Rangers, Carolina Hurricanes, Minnesota T-Wolves, 25+ NCAA Schools, Dwight Freeney, UFC, NHL and more.

Entertainment Properties & Personalities:
---> Universal Pictures, DreamWorks, 20th Century Fox, Sony, Pokemon, Sanrio, Sesame Street, Bruce Lee and more.

Music Properties & Personalities:
---> Live Nation, Wu Tang Clan, Backstreet Boys, KISS, Interscope Records and more.

Swyft Media is a wholly owned subsidiary of Monotype Imaging Holdings Inc. (NASDAQ: TYPE)

***Views expressed are my own and do not necessarily reflect those of Swyft Media***

San Francisco Bay Area

Clients included Fans Against Violence, Dream League and other sports and entertainment personalities and properties. Focus was on leveraging tech and mobile to integrate brands, orgs and lifestyle industries to achieve client goals by engaging consumers and fans with social and digital education, strategy and assets via partnership development, athlete and team/label relations, media strategy and relations, sponsorship development and activation and more. Worked with the Oakland Raiders, San Diego Chargers, individual players and their foundations, as well as leagues and events like NBA All-Star Game and associated sponsored and co-branded events.

San Francisco Bay Area

Clients, Consumer Technology & Mobile
• Promoted to Acting Director for 11 months within 3 years of being hired.
• Promoted from Intern to Assistant Account Executive to Account Executive within one year.
• Clients included Palm, HP, Dickies, JBL, Microsoft, Xbox, Adobe, Best Buy and more.

Talent Relations, Celebrity & Athlete Services
• Boosted celebrity alliances 110% via relationships with CAA, IMG, Wasserman, etc.
• Procurement for Quincy Jones Launch Branded Headphones, Licensing music for Rev Run Ad Campaign, Brand Integration for Palm Pre Celebrity Launch Event with Jerry Seinfeld

Sponsorships, VIP Events
• MLB All-Star Game, Super Bowl, Mercedes-Benz Fashion Week, Primetime Emmys, Grammys, MTV Movie Awards, Spirit Awards, etc.

TV & Film, Product Placement & Integration
• 100+ placements per season including The League, Modern Family, Celebrity Apprentice
• Increased placements by 70% working with engineers to develop a custom mobile app that solved behind-the-scenes challenges in post-production
• Worked w/Fox, Universal, WB and others for integration/backend promotion on A Good Year, Snakes on A Plane, 27 Dresses, Meet the Fockers, etc.
• Managed deliverables fulfillment and secured broadcast segments on Fallon, Ellen, Oprah, The Daily Show, Colbert Report, The View, etc.

Partnerships, Brand Management & Cause Marketing
• Sprint, Verizon, AT&T, USO, IAVA, ED Hardy, Etchstar, Comedy Cures, Ryan Howard Family Foundation and other brands and organizations.

Contract Negotiation & Business Development
• Drafted proposals and negotiated talent fees, image/likeness, clauses, assets, and liaised between clients, talent, legal & vendors.
• Liaised between clients, partners and agencies for a 7-figure launch, 5 to 6-figure sponsorships, participated in RFPs and Corp Sponsor Sales.

Social Media
• Launched Palm’s original Facebook and Twitter pages, and managed integration with entertainment and talent assets.

San Francisco Bay Area

Identified, negotiated and activated partnerships, promotions and events for Paramount Pictures' feature films.

Bachelor'S Degree, Communication

Education record