Lead digital & social media strategy for the NBA's key business objectives, including social impact and youth basketball development.Inspire and connect people everywhere through the power of basketball by building a best-in-class digital and social media brand presence for NBA Cares, the Jr. NBA, the NBA Foundation and the National Basketball Social Justice Coalition.Primary contact for domestic and international crisis management, tasked with proposing solutions to senior leadership and implementing league-wide responses across our digital and social media platforms. Collaborate and strategize with key internal stakeholders (broadcasting, communications, digital media, and marketing) to ensure cohesive branding and messaging across all digital marketing channels, including @NBA & @WNBA social media, NBA.com, the NBA App and with broadcast partners ESPN, TNT, and NBA TV.Manage team tasked with website & social publishing, social listening and covering live events for 15+ accounts.Execute digital and social media sponsorship for corporate partners, including Nike, Gatorade, Under Armour, State Farm and AT&T.

Developed and implemented a robust and comprehensive digital strategy that led to the extensive growth of @NBACares, resulting in 1M+ followers across Instagram, Facebook and Twitter.Digital products lead for the redesign and development of key web properties, including NBACares.com and JrNBA.com.Developed digital marketing plans and executed social media promotions to effectively market our initiatives and grassroots programming.Created social media toolkits for use by NBA and WNBA teams and players for league-wide campaigns and initiatives.

Hosted 600+ episodes of MuggleCast, an award-winning weekly Harry Potter podcast. Manage advertising relationship with Audioboom to identify potential podcast sponsors. Create weekly Patreon content and manage benets for our more than 1,100 supporters. Maintain relationships with Warner Brothers, Scholastic, and Universal Orlando.

Posted news and managed content for the premiere Harry Potter website, which received more than 6 million unique visitors per year. Developed traffic-generating projects, ran online promotions, engaged fans through social media and supervised an international staff of more than 30. Maintained professional relationships with Warner Brothers, Scholastic and Pottermore.

Managed day-to-day website operations for ArenaFootball.com, including publishing editorial con- tent, hiring seasonal writers, coordinating gameday coverage, live streaming of games and online promotions.