Talkspace is an online mental health platform. - Senior Director, Digital Marketing, 2022 - Senior Director, Growth & Paid Media, 2023- Identified, prioritized, and developed the execution of strategic growth initiatives- Created actionable and results-oriented paid media and marketing testing strategies linked to revenue impact- Led media planning, experimentation, execution, optimization, and analysis- Determined Martech stack Projects included:- Led the development and implementation of marketing insights and analytics dashboards to understand performance, audience targeting, ARPU, CAC, AOV, and LTV- Oversaw marketing operations and evaluated current processes while working to find areas for improvement to drive efficiency and performance (all within HIPAA compliant environment)- Implemented marketing compliance process and proceduresAccomplishments included:- Surfaced insights and recommendations to our executive team (which resulted in product updates and fixes) to drive growth of the business based on data models, competitor analysis, and critical thinkingImplemented new processes, systems, platforms, and standard methods to improve marketing efficiency, consistency, and performance

FORTUNE is a global media organization dedicated to helping its readers, viewers, and attendees succeed big in business through unrivaled access and best-in-class storytelling. - Drive membership growth of Fortune Connect from the ranks of senior to mid-level executives of Fortune 1000 companies, using smart and measurable digital campaigns- Build and execute acquisition strategy, utilizing SEO/SEM, content marketing, social media campaigns, email marketing, strategic partnerships, and other channel strategies to drive targeted leads from desirable candidates- Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline. Develop and deploy marketing automation technologies to maximize lead generation- Establish test protocols across various platforms (onsite, social, email, paid, affiliate relationships) to optimize and evolve based on results- Manage marketing budget- Oversee marketing support staff- Collaborate with many teams across Fortune to ensure success

HackerU/ThriveDX partners with top-tier academic institutions to offer development programs in digital technology.I mainly instruct students from New Jersey Institute of Technology, but also have taught at Loyola University and Old Dominion University covering Digital Marketing, including content strategy, social media, paid and organic search, website build and design, and email.

MoneyLion is a leading mobile finance platform.In this role, I oversee marketing operations and tactics encompassing the development and execution of marketing strategies and programs, business development, quarterly road mapping/planning, identifying go to market strategies, and media budget management; currently serve as the acting Growth Marketing Director; manage five team members. Designed Test and Learn environment for lifecycle initiatives; developed analysis dashboards to monitor the overall marketing channel performance. Align marketing strategies with the organizational goals; collaborate with all the internal teams to develop new business opportunities.My successes included:• Increased revenue; successfully launched four new products; developed effective marketing programs and created innovative marketing campaigns.• Improved the efficiency of marketing asset creation, approval, and launch process; established new processes.• Enhanced customer experience; renovated consumer onboarding flows and improved communications.• Designed a course on team member growth and conducted training sessions on best practices.• Lead the strategy, planning, and execution of go-to-market plans, working closely with Product, Design, Paid Acquisition, Social, Content, Lifecycle, and PR.• Using data-driven approach to campaign strategy focused investments on the most impactful outcomes and specific KPIs.• Created and managed rapid ideas to execution on short and medium-term communication strategies across a range of initiatives, such as partnership with internal stakeholders, marketing team, and our agency partners.

EquityMultiple is an online marketplace for real estate investing.I led the marketing activities involving strategy development and implementation of marketing campaigns; directed the media buying strategy across paid channels including direct mail, digital media, print, experiential, public relations, and radio/tv; managed two team members. Designed lifecycle communications to drive consumers; created an LTV model.Key accomplishments included:• Grew revenue and acquisitions, and increased marketing efforts and results 250%; developed a new tiered strategy to drive awareness and acquisitions to reinvest; created a podcasting proposal with content strategy and a marketing rollout plan.• Identified improvement areas within the consumer journey; collaborated with product and engineering teams.

MetLife is one of the world’s leading financial services companies.I managed the media strategy development and implementation with a $20M digital media budget; led two team members. Formulated omnichannel marketing plans, including creative development, target segmentation, and campaign performance analysis; aligned media strategy with the organizational and marketing objectives.In addition, I grew revenue and increased customer satisfaction; restructured all paid search campaigns and raised performance and efficiency; developed customized marketing campaigns; established competitor monitoring, and built strategic partnerships with vendors across media, technology platforms, and digital agencies.

Lotus823 is an award-winning integrated marketing communications agency.Head of Digital, 2017-2018Senior Marketing Manager, 2017 – 2018Digital Marketing & Design Manager, 2017 – 2017I governed 19 key client accounts, including Nylabone, Telemundo, Audio-Technica, and Cuisinart, with the responsibility for implementing global and national product marketing strategies and paid media experimentation; managed 11 team members. Instituted digital capabilities and services, and expanded the agency’s social media and influencer competencies.My achievements included:• Increased revenue streams through a growth strategy; expanded agency services and offerings.• Delivered key assistance with two clients receiving awards (2018): “APEX 2018 Award of Excellence in the Social Media” – Blog Content category and “Best Small Agency” – Ragan & PR Daily’s Ace Awards.• Developed team members into leadership roles through coaching and mentoring.• Delivered training sessions with the Public Relations team on digital capabilities (build awareness and recognition).

- Assessed market trends, quantified opportunities and developed marketing programs- Discovered and cultivated partner programs to drive collaboration between like segments/targets- Created and executed ongoing marketing campaigns - Constantly tested, analyzed and interpreted results to determine the best optimization for campaigns- Advised on integration with paid media, data analysis, marketing, and sales applications

K. Hovnanian Homes is a real estate company involved in marketing homes, including design, construction, and sales.Digital Marketing Analyst, 2015 – 2017Social Media Strategist, 2015 – 2015Social Media Specialist, 2013 – 2015I developed and administered digital marketing and paid media strategies for 17 divisions and brand level involving testing roadmaps and budgets totally over $10M; led 20 team members. Created and managed integrated product marketing projects across all the channels from brainstorming to launch; collaborated with leadership.Major successes included:• Managed and approved all content and creative for a new website launch with over 3,000 designs.• Led the design and implementation of the company blog to support SEO; established UTM parameter link tagging process; enabled tracking and monitoring of digital marketing efforts.• Grew foot traffic to communities from Facebook ads and increased followers over 6000% with a successful campaign strategy.• Ensured compliance and accurate price advertising; developed social, display, email, and print ad creative and copy.• Recognized with two awards (2015): “Best Overall Use of Social Media” and “Extraordinary Contribution.”