Digital Marketing-Communications Specialist
CurrentEditorial Writing:-write press releases & corporate newsletter articles adjusting content to be intriguing and educational to the audience. Check references, facts and details to ensure story information is complete and accurate-develop yearly editorial calendar for company newsletter using McCoy’s branding voice, pitch story ideas and write feature articles while doing design and layout in InDesign. Updated to a color printed newsletter in 2016 while keeping the printing costs lower than previous years through price negotiation and researchMarketing Copywriting:-write original promotional content to support social media and direct-mail campaigns as well as marketing email and landing pages. Content developed for Pella Windows, Glidden Paints, Owens Corning and McCoy's specific branding- re-wrote 80% of www.mccoys.com in early 2016 for a site migration that resulted in a more SEO-driven, engaging website for both DIY customers and professional buildersSocial Media:-responsible for writing and photo choice content as it relates to McCoy's social media channels (Facebook, Twitter, Pinterest, YouTube, Linked-In and Instagram) -create and manage vendor promotional Facebook campaigns geo-targeting specific audiences using Ads Manager- provide senior management with monthly performance analytics on each of the social media channels-develop and facilitate a social media calendar using Hootsuite software ensuring that all content is consistent with the McCoy’s brandMessage on Hold:-manage Message on Hold program by writing 15-45 second scripts for branding and vendor promotional messages. Oversees voice actor casting, voice acting, message production and programming