Matt Vericker Email & Phone Number

Beaverton, Or, Us

Portland, Oregon, United States

Brand Strategy Development:Lead the development and implementation of comprehensive brand strategies aligned with company objectives.Conduct thorough market research and analysis to identify opportunities and threats in the market landscape.Utilize insights to innovate and refine brand positioning and messaging strategies.Campaign Management:Oversee the planning, execution, and optimization of integrated marketing campaigns across digital and traditional channels.Collaborate with cross-functional teams to ensure cohesive and consistent messaging that enhances brand identity.Creative Direction:Provide creative direction and guidance to internal teams and external agencies to develop compelling marketing collateral and campaigns.Foster a culture of creativity and innovation, encouraging fresh ideas that push the boundaries of traditional marketing approaches.Performance Tracking and Analytics:Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives.Monitor campaign performance and conduct regular analysis to optimize strategies and improve ROI.Brand Guardianship:Ensure brand consistency across all touchpoints, adhering to brand guidelines and standards.Safeguard brand integrity and reputation through proactive management of brand perception and customer feedback.

Portland, Oregon Metropolitan Area

-Manage and grow new and existing client accounts through exceptional client communication, strategy and results.-Serve as the main point of contact for 25+ clients and lead project initiation, strategy implementation, and general account/project management-Build and maintain positive, lasting client relationships based of effectively achieving client's objectives-Develop thorough understanding of various client industries-Efficiently and cost-effectively manage agency resources and billing-Build and maintain a culture of teamwork

Portland, Oregon Metropolitan Area

-Executive liaison to cultivate business relationships between T&J Enterprise and its various corporate clientele -Manage and curate all on-boarding and training documentation for event coordinators -Developed targeted marketing strategies and promotional emails to increase B2B relationships and drive revenue -Established storytelling and presentation abilities that accurately and confidently express critical business cases to broader organization, Sr. Leadership and clientele -Accountable for managing multiple projects in a fast-paced work environment, leveraging mature transitional management, organizational, prioritization and PMP skill-sets

Incline Village, Nevada, United States

-Managed complex and frequently changing business, responsible for gathering and reporting imperative qualitative and quantitative analytics -Planned and implemented large-scale events, managing all facets, E2E -Created new project management spreadsheets to track retail initiatives and effectively measure KPIs -Created B2B intake and prioritization matrix to onboard new stakeholders, events, et al; drove innovation through process automation -Accountable for large-scale POs, budgets and media expenses

Truckee, California, United States

-Successfully cultivated and managed corporate clientele, operationalizing Sr. Leadership strategy for consistent branding -Managed bookkeeping, cost reconciliation, sales, travel arrangements, paid media, calendaring and expense reports; prepared invoices, excel documentation and official correspondence -Created in-house portfolio to track program briefs against deployment

Bachelor'S Degree, Business Administration And Management, General

Certificate, Project Management, 4.0

Specialty, International Business/Trade/Commerce, 4.0