Michael J. Webster, Jr. Email & Phone Number

Mount Laurel, Nj, Us

Mount Laurel, New Jersey, Us

Consulting on services including SEO, Web Development, Data Analytics, Keyword & Competitive Research, Social Media, and Strategy.Worked with various industries and companies including Advanced Oral Specialty Group - Dental/Medical, Timeless Painting & Contracting - Construction/Contractor, Animal Paradise - Gym/Fitness Center, TechDepot - Retail & Electronic Repair, and others.

Trenton, Nj, Us

• Work closely with SNAP (Food Stamps), WorkFirstNJ (TANF), Child Support, and Child Care programs in drafting communications, organizing large-scale projects, managing digital assets, and launching PR and digital campaigns. • Oversee and manage online presence, including site management, Data Analytics, improving UX, and implementing site optimization for the .gov websites of the Division of Family Development and its programs, including SNAP, Child Care, and Child Support.• Assists in developing and implementing marketing strategies, tactics, materials, and campaigns that promote the Department and its programs.• Create graphics using Canva, InDesign, and Illustrator for social media, website, e-newsletters, print publications, and online ad campaigns.• Assists in developing and preparing correspondence for the signature of the Governor, Commissioner, and/or other departmental leadership.

Boca Raton, Florida, Us

• Increased Organic clicks of two company sites by 45%+ YoY; Increased organic website traffic by 90%+ YoY; and, Increased ranking keywords by 41% in first six months• Fixed over 10,000+ technical SEO issues such as permanent redirects, missing meta tags, brokenlinks, and minification issues• Led three (3) site migrations; and, the development and launch of two (2) new websites to a modern UX-focused site with an emphasis on brand identity, cohesiveness, and SEO• Managed digital PR campaigns and worked with the outreach team to generate PR based on eventsand partnerships.• Worked with Admissions and IT teams on CRM automation and lead generation.• Managed and develop email marketing efforts utilizing ZohoCampaigns.• Oversaw our strategy and implantation of social media, video campaigns, Display Ads, and PPC.• Acted as the Web Manager/Webmaster by managing WordPress sites and troubleshooting technical website issues dealing with website performance, plug-in errors, site errors, and coding problems (HTML, CSS, JavaScript.)• Oversaw data collection, data analysis, and Conversion Rate Optimization utilizing data analytics;heatmap testing; and A/B testing. Monitored campaigns daily using Google Analytics, Google Optimize, SEMRush, AHREFs, and other tools.

Voorhees, New Jersey, Us

• Increased revenue from closed cases by over 30% post-COVID through proactive patient engagement and sales maximization strategies.• Developed and executed marketing plans, resulting in a 45% increase in organic website traffic and over 60% increase in inbound calls from organic traffic.• Successfully led initiatives to recover revenue to pre-COVID levels through lead generation and strengthening referral networks.• Collaborated with clients, management, creative and content teams, and distribution partners to formulate effective marketing strategies.• Managed various marketing initiatives including SEO, PPC, social media marketing, website development & management, content marketing, and lead generation.• Engaged in prospecting and conversion activities, leveraging knowledge in Implant Dentistry, All on 4, Periodontics, Dental Treatment, and Financing.• Provided administrative support for patient care, managing an active database of current and potential patients utilizing lead generation and CRM software.

Glassboro, Nj, Us

• Managed the social media platforms for the office regarding upcoming events and available courses.• Actively engaged with followers of the various social media profiles.• Developed content and advertising materials for use on webpages, social media platforms, and print media.

- Managed development and implementation of marketing plans and strategies, product concepts, and promotional programs leading to expansion in retail space, online capabilities, and distribution.- Increased weekly average revenue from all outlets by over 200%- Managed and directed initiatives such as SEO, PPC, Social Media, Website Development, Tag Management, and Lead Generation.- Successfully grew our online presence, both on Search Engines and social media. Directly resulting in increased foot traffic and online interest.- Responsible for retail and warehouse functions, such as managing floor display and inventory, and working with vendors.

Washington, Dc, Us

• Interns were asked to do a variety of things, including day-to-day office work such as answering phones, writing letters, creating official Congressional records, and assisting with media clips. • Interns may be assigned to assist in various constituent casework or work on District-based projects of importance. My assignments concerned constituents involving DOT, DOJ, Army, Congressional Offices, Medicare, VA, and others.

• Planned, coordinated, staffed, and carried out a 2-day regional conference with over 30 schools and150 attendees.• Oversaw finances with the total conference cost at $27,100, reducing goal cost by over $4,400;generated over $30,000 in revenue, with an excess of over $2,900• Supervised a team of 20 individuals with duties such as advertising, technology, marketing, logistics,transportation, and finances.• Acted as a liaison between the conference staff and the Regional Board of Directors (RBD).• Submitted a written monthly conference update each month prior to the closing of the conference.• Gave a formal written and oral conference report at each business meeting before the conference.

Bachelor Of Arts (B.A.), Political Science

Bachelor Of Arts (B.A.), Economics