Michael Wolowski Email & Phone Number

▶︎ ABOUT• Seasoned Performance Marketer, Media Buyer / Paid Advertiser, Direct-Response Copywriter, Marketing & Creative Strategist, Growth Strategist, DTC Ecom Brand Builder, and Consultant/Advisor• Specialized in driving growth for DTC e-commerce & online businesses utilizing a combination of creative strategy, paid advertising, organic marketing, and data-driven optimization methods.• Experienced with outbound demand gen for startups, SMBs, software, apps, and services.• Over $40M in managed ad spend across various platforms (~$150M ad revenue), actively managing multiple ecom projects from marketing and/or operations standpoints.• Ex Management Consultant w background in Industrial Engineering, Operations Research, Process Improvement & Data-Analytics.------------------▶︎ EXPERTISE• Meta Advertising (Facebook ads & Instagram ads)• TikTok Advertising, TikTok Shop, TikTok Affiliates • Other Advertising (Snapchat, Twitter/X, Google/YT)• Direct-Response Copywriting • Creative Strategy & Direction • A/B testing & Optimal price testing• Landing Pgs, CRO, Funnel Optimization (CVR, AOV, LTV, RCR)• Go-To-Market (GTM) Strategy• Marketing Strategy Planning & Optimization• Growth Strategy, Growth Hacking, Growth Forecasting • EBITDA/P&Ls, Unit Economics & CAC Modeling• Brand Building & Customer Experience• Operations, Process Improvement, SOPs, Automation & A.I.• Tracking & Attribution, Pixel Setup, UTMs, GA4------------------▶︎ WHY WORK WITH ME• Data-Driven Approach• Direct-Response Marketing Around Human Psychology• Continuous Improvement & Optimization Scaling• Qualified Partner: Meta, TikTok, Shopify, TripleWhale------------------▶︎ SOME RESULTS• DTC Ecom Brand (Food & Beverage) -- Scaled ads from $27k/m to $121k/m (448% Growth in Paid Ads Revenue) maintaining a 7-8x Blended ROAS at Scale• DTC Ecom Brand (Beauty & Skincare) -- Scaled from $99k to $500k in Under 4 Months (404% Increase in Total Revenue) maintaining a 4.33 Blended ROAS at Scale• DTC Ecom Brand (Fashion & Apparel) -- Double MRR from $80k/m to $160k+/m (200% Growth in Monthly Revenue) while Helping Increase Conversion Rate by 33.9%• DTC Ecom Brand (Mens Grooming & Skincare) -- Took from $10k/m to $200k/m in Under 1 Year while maintaining 3.9x Blended ROAS at Scale and Decreasing Avg CAC by 263% Overtime• DTC Ecom Brand (Home & Decor) -- Grew from $50k/m to $110k/m in 75 Days (220% Growth in Revenue) while maintaining a 3-4x Blended ROAS and Testing 300% More Content------------------▶︎ DM ME, LETS WORK TOGETHER 🙂

Listed skills include Microsoft Excel, Microsoft Office, Data Analysis, Six Sigma, and 62 others.