Michael Wolowski Email and Phone Number
Michael Wolowski work email
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Michael Wolowski personal email
▶︎ ABOUT• Seasoned Performance Marketer, Media Buyer / Paid Advertiser, Direct-Response Copywriter, Marketing & Creative Strategist, Growth Strategist, DTC Ecom Brand Builder, and Consultant/Advisor• Specialized in driving growth for DTC e-commerce & online businesses utilizing a combination of creative strategy, paid advertising, organic marketing, and data-driven optimization methods.• Experienced with outbound demand gen for startups, SMBs, software, apps, and services.• Over $40M in managed ad spend across various platforms (~$150M ad revenue), actively managing multiple ecom projects from marketing and/or operations standpoints.• Ex Management Consultant w background in Industrial Engineering, Operations Research, Process Improvement & Data-Analytics.------------------▶︎ EXPERTISE• Meta Advertising (Facebook ads & Instagram ads)• TikTok Advertising, TikTok Shop, TikTok Affiliates • Other Advertising (Snapchat, Twitter/X, Google/YT)• Direct-Response Copywriting • Creative Strategy & Direction • A/B testing & Optimal price testing• Landing Pgs, CRO, Funnel Optimization (CVR, AOV, LTV, RCR)• Go-To-Market (GTM) Strategy• Marketing Strategy Planning & Optimization• Growth Strategy, Growth Hacking, Growth Forecasting • EBITDA/P&Ls, Unit Economics & CAC Modeling• Brand Building & Customer Experience• Operations, Process Improvement, SOPs, Automation & A.I.• Tracking & Attribution, Pixel Setup, UTMs, GA4------------------▶︎ WHY WORK WITH ME• Data-Driven Approach• Direct-Response Marketing Around Human Psychology• Continuous Improvement & Optimization Scaling• Qualified Partner: Meta, TikTok, Shopify, TripleWhale------------------▶︎ SOME RESULTS• DTC Ecom Brand (Food & Beverage) -- Scaled ads from $27k/m to $121k/m (448% Growth in Paid Ads Revenue) maintaining a 7-8x Blended ROAS at Scale• DTC Ecom Brand (Beauty & Skincare) -- Scaled from $99k to $500k in Under 4 Months (404% Increase in Total Revenue) maintaining a 4.33 Blended ROAS at Scale• DTC Ecom Brand (Fashion & Apparel) -- Double MRR from $80k/m to $160k+/m (200% Growth in Monthly Revenue) while Helping Increase Conversion Rate by 33.9%• DTC Ecom Brand (Mens Grooming & Skincare) -- Took from $10k/m to $200k/m in Under 1 Year while maintaining 3.9x Blended ROAS at Scale and Decreasing Avg CAC by 263% Overtime• DTC Ecom Brand (Home & Decor) -- Grew from $50k/m to $110k/m in 75 Days (220% Growth in Revenue) while maintaining a 3-4x Blended ROAS and Testing 300% More Content------------------▶︎ DM ME, LETS WORK TOGETHER 🙂
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Startup Growth Lead (Lead Venture Builder)Mechanism VenturesChicago, Il, Us
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Fractional Services & Strategic Leadership | Consulting & AdvisoryGrowth, Marketing, Operations, Strategy (Dtc & B2B) Dec 2023 - PresentProviding fractional services, strategic leadership, and consulting/advisory, in growth, marketing, operations, and strategy to ecom brands, startups, SMBs, software, agencies and service-based businesses.--------------------▶︎ Let's Work Together:1) DTC/CPG E-Commerce + B2B Lead Gen: • Consulting / Advising / Coaching (DIY)• Fractional - Head of Acquisition / Head of Advertising / Head of Growth (DFY)• Fractional - Chief Growth/Marketing/Operations Officer (CGO, CMO, COO) (DWY)2) B2B Cold Outbound & Demand Generation:• Consulting / Advising / Coaching (DIY)• Fractional - Head of Cold Outbound / Head of Demand Generation / Head of Growth (DFY)• Fractional - Chief Growth/Marketing/Operations Officer (CGO, CMO, COO) (DWY)--------------------▶︎ Topics:• Growth - growth strategy & alignment, market research, new customer acquisition, retention, conversion rate optimization (CRO), EBITDA/P&L optimization, lead gen & business development• Marketing - marketing strategy, brand strategy, advertising strategy, go-to-market (GTM) strategy, creative strategy, traffic generation & conversion, campaign management & optimization, • Operations - operations & SOPs, process improvement, systems optimization, automation & A.I. --------------------▶︎ Expertise:• E-Commerce & Online Sales - DTC (Direct-to-Consumer), CPG (Consumer Packaged Goods), Fast-Moving Consumer Goods (FMCG), Retail & Wholesale, Growth Strategy, Marketing & Advertising, Traffic Generation, Customer Acquisition, Retention Marketing, Direct-Response Copywriting, Creative Strategy, EBITDA/P&L Optimization, Business Development, Demand Generation & Cold Outbound, Lead Generation, Process Improvement & Optimization, Systems & SOP, MOps & Martech, Operations & Supply Chain Management, Inventory Management, Business Strategy & Project Management, Automation & A.I. (artificial intelligence), Data Analytics & Business Intelligence
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Partner & OwnerSkalebrands Jan 2024 - Present -
Head Of Growth & Operations (Agency Growth & Ops)Skalebrands Jun 2021 - Dec 2023
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Head Of Paid Media & Growth Strategy (Ecom - Client Delivery)Skalebrands Jun 2021 - Dec 2023
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Co-Founder | Managing PartnerSkalebrands Jun 2021 - Jun 2021
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Company OverviewSkalebrands Jun 2021 - Jun 2021Your go-to partner for DTC e-commerce growth.Skale with a team of expert brand builders and growth strategists, where performance creative meets performance marketing.We help emerging DTC brands scale by blending growth strategy, conversion rate optimization, and data-driven marketing with impactful creative, customer acquisition, optimization, and retention.Connect with us to see if we're the right fit for your brand.
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Head Of Paid Advertising & Strategy (Client Delivery & Team Lead)Wolo Digital Mar 2020 - Jun 2021Chicago, Us -
Ecom Media Buyer & Performance Marketing ConsultantWolo Digital May 2019 - Mar 2020Chicago, Us
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Lead-Gen Media Buyer & Digital Marketing SpecialistWolo Digital Mar 2018 - May 2019Chicago, Us
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Founder | Digital Marketing SpecialistWolo Digital Mar 2018 - Mar 2018Chicago, Us
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Company OverviewWolo Digital Mar 2018 - Mar 2018Chicago, UsBoutique digital marketing & advertising agency dedicated in driving growth for small to mid-size service-based businesses, SaaS, mobile apps, info-products, and online e-commerce shops. Providing bespoke services in marketing strategy, targeted ad campaigns, optimized funnels & landing pages, email/sms marketing & social chatbots, CRM integration, and backend automations. Drive customer engagement, generate quality leads, and boost sales with Wolo Digital agency.
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Founder & Owner | Ecommerce, Dtc, Wholesale, Affiliate, Joint VenturesWolo Digital Commerce May 2019 - Jun 2021
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Independent Consultant & FreelancerIndependent Contractor Sep 2016 - Mar 2018
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Management Consultant | Strategy, Implementation, Data AnalyticsMaine Pointe Sep 2016 - Nov 2017Boston, Ma, UsDrove compelling economic returns for clients by delivering accelerated, sustainable improvements in both EBITDA and Cash across their supply chain practices, targeting procurement, logistics, operations, and data analytics, to enable optimized growth. Surpassed target annual savings on all projects, addressing, organizing, and categorizing $730M+ of spend (company PnL/P&L), ensuring 4:1-12:1 ROI and guaranteeing 100% engagement fees. Performed multi-week strategy analysis, creating: savings assumptions, savings methodology, implementation approach, optimization strategies, and compelling financial proof of claim. Presented to top level management (CxOs, VPs, Directors, and Department Heads) with supporting data and visualizations. -
Risk & Return Management Strategy AnalystAllstate Investments, Llc May 2016 - Aug 2016Northbrook, Il, Us -
Prominent Labs - Research Assistant In Data AnalyticsUniversity Of Illinois At Chicago Jan 2016 - May 2016Chicago, Il, Us -
Operations Business Strategy ConsultantCintas Sep 2015 - May 2016Mason, Oh, Us -
Operations Process Improvement EngineerJ.B. Hunt Transport, Inc. May 2015 - Aug 2015Lowell, Ar, Us -
Events Coordinator & Brand AmbassadorRockstar, Inc. Oct 2012 - May 2015Los Angeles, Ca, Us
Michael Wolowski Skills
Michael Wolowski Education Details
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University Of Illinois ChicagoIndustrial Engineering & Operations Research -
Adlai E. Stevenson High SchoolHigh School
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Fryderyk Chopin Polish School
Frequently Asked Questions about Michael Wolowski
What company does Michael Wolowski work for?
Michael Wolowski works for Mechanism Ventures
What is Michael Wolowski's role at the current company?
Michael Wolowski's current role is Startup Growth Lead (Lead Venture Builder).
What is Michael Wolowski's email address?
Michael Wolowski's email address is mi****@****rgy.com
What schools did Michael Wolowski attend?
Michael Wolowski attended University Of Illinois Chicago, Adlai E. Stevenson High School, Fryderyk Chopin Polish School.
What skills is Michael Wolowski known for?
Michael Wolowski has skills like Microsoft Excel, Microsoft Office, Data Analysis, Six Sigma, Data Analytics, Logistics, Leadership, Process Improvement, Operations Research, Teamwork, Supply Chain, Public Speaking.
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