Mk (Mary Kate) Mccormick Email & Phone Number

New York, Ny

New York, New York, United States

GTM Strategy, Brand Positioning, & Investor Presentations - Creating custom brand positioning decks, infographics, and reporting speaking to four key audiences: prospective investors, current investors and shareholders, internal executives, and prospective customers - Regular reporting on financial, market, and competitive brand analyses and developing visual, easily digested reporting slides and dashboards Lead Generation, Growth Strategy, & Product Marketing - Planning, optimizing, and tracking new business growth for brands in the tech, media, finance, and retail sectors - Strategy and execution of top of funnel marketing campaigns for business expansion initiatives and new product launches with the goal of driving growth and generating leads

New York, Ny

Go-to Market Positioning & Pre-Sale Marketing - Drove the marketing presale process and helped generate $3MM+ in advertising revenue across categories like streaming video & TV, sports & entertainment, e-commerce, beauty, CPG, 21+ and more- Notable partners included Amazon Prime Video, Peacock, Paramount+, CBS All Access, Fox, Heineken, and Proctor & Gamble - Developed go-to-market positioning and competitive set analysis and reporting for DailyMail.com and DailyMailTV together with the CRO, Creative Director, and Ad-Ops team Marketing Analytics & Competitive Set Positioning - Analyzed raw data from Similarweb, Adobe Omniture, comScore, Nielsen digital and TV metrics, Quantcast, Media Radar, Google Analytics, industry trend reports, etc. to create easily digested one-sheets - Produced traffic reporting on DailyMail.com and the News & Media industry weekly, sharing top trending topics, articles, videos, and more Lead Generation - Created one-sheets used to generate new business in real-time as trends and new business opportunities emerged, focusing on DailyMail.com's audience segments with high engagement (ex. reaching TV & Showbiz Fans) and key cultural moments (ex. reaching readers of Awards Season Content)- Crafted client-facing email blasts and quarterly newsletters showcasing DailyMail.com’s most-read articles, wins across industry rankers, trending advertising campaigns, best of branded and social content, and more

London, United Kingdom & New York, Ny

- Gatekeeper for Martin Clarke’s daily calendar, maintaining a scheduling system that separated his creative time to edit incoming global news and his broader corporate business and board responsibilities - Relocated to the London DMGT HQ for a year from 2015 to 2016

New York, Ny

- Created a seamless balance in Brandon Holley’s schedule, streamlining meetings, team communication, and overall production of the monthly magazine - Planned the EIC’s year around New York and European fashion weeks, photo shoots, monthly content previews with the board, speaking engagements, press interviews, non-profit participation, and more

New York, Ny

- Dedicated intern for the Editor-in-Chief, Jay Fielden and his assistant - Researched features articles from the Town & Country archives, documented and requested clothing and jewelry for editorial photo shoots, and created pre-meeting bios and media packets for the EIC

English, Journalism

Activities and Societies: Bachelor of Arts, Dean's List

English, Journalism, Semester Abroad