- Founder of Lorenz: Built the brand from scratch with a focus on quality and customer satisfaction.- E-commerce Presence: Available on all major Indian e-commerce platforms including Flipkart, Amazon, Myntra, Ajio, and Meesho.- Brand Website: Successfully established the official Lorenz brand website i.e www.lorenzindia.com- Product Categories: Successfully launched a diverse range of products including watches, wallets, eyewear, and gifting combos.- Customer Reach: Proudly served over 1 million customers.- International Expansion: Established presence on international platforms such as eBay and Amazon.com.- Strategic Growth: Committed to continuous brand development and market expansion.

Revenue Growth & Planning Role- • Plan & schedule product shows (FPC) of TV-Shop channel considering the contribution margin and absolute revenue.• Calculate product & category level performances.Marketing Role- • Executed the first 360 Campaign of business in Karnataka & Punjab region- ‘Kal Ki Wish Aaj Pao’ on TV, Print, Radio and outdoor.• Launched & executed Genuine products campaign. • Launched monthly deal magazine called ‘Deal Digest’.• Execute & manage tactical marketing to drive business such as sale campaigns, customer engagement programs, prize/winner management & impact measurement, discounts & offers etc.• Create, plan & execute category marketing tools such as mobile marketing, social media, and bug promotion on channel etc.• Ensuring viewers engagement, customer loyalty program- monthly products catalog, gift vouchers etc.• Managing brand communication mix, liaised with advertising agencies, designers, print vendors etc. for a development of copy/content, creative and designing marketing communication materials.• ATL Brand promotion– Media buying, Print ads & Radio etc.• Channel marketing- Execute & manage sale promos, channel TVCs, channel bug, channel ids, customer testimonials etc. • Manage social media marketing (SMM) on channels like twitter, Facebook, Google+ etc.• Manage multiple advertising agencies, networks, affiliates & partners.

A. Create, Plan & Execute various Category Marketing Tools.☛ Handling Mobile Marketing Such as SMS, Missed call promotions etc☛ Social Media - Product/Deal Planning☛ Managing TV Shop YouTube Account☛ Run customer loyalty programme: Deal Digest & Gift Vouchers☛ Promo Schedule Management - on various MSOs & TV-Channels☛ All promotions on TV-Shop: Promos, Channel Bugs, Customer & Seller Testimonials, Channel TVCs etc.☛ Creating brand launch promos for the channel. ☛ Managing Marketing for Special Initiatives such as ANTKN, Gadget Bazaar☛ Managing Contests for various TV-Shop products/brands "B. Calculating Impact of various Category Marketing Initiatives.C. Optimise (i.e. Decreasing Cost & Time) for various category marketing campaigns. D. Finding newer ways to increase engagement and sales.E. Also, works Marketing Research Projects such as demographic profiling. F. Responsible for creating and deploying appropriate advertising and brand strategy for DEN Snapdeal TV-Shop.G. Designing and executing the Internal/External brand campaigns.H. Interfacing with the Creative, and Media agency to create relevant communication which is in-line with the proposed positioning.I. Formulating appropriate TV Business strategy as per the brand objectives and deliver required efficiency in terms of cost, exposure and reach.J.Ensuring Viewers engagement on channel.

☛ Generated new development leads for the company & focuses on panoramas projects/Aerialcoverage projects etc.☛ Executed Social Media campaigns. ☛ Research on Hotels/Hospitals/School/Colleges & other properties.☛ Worked on Aerial drone photography on various projects.☛ Worked on promotion/marketing activities like social media promotion/mobile marketing/E-mail & web promotion etc.