Business Consulting, Marketing and Creative Services

• Direct P&L responsibility and management for +$200M book of business across multiple B2B & B2C products lines and channels, with multi-million-dollar budget to drive top-tier programs and projects• Created and launched targeted Marketing campaigns and led multiple performance-driven pilot programs that assisted in achieving revenue and market share targets• Deliver sales pitch of products and programs directly to partners while developing marketing and sales programs and securing deals

Team leader managing channel marketer in charge of developing go-to-market global plans; • Developing GTM global strategy, planning and execution; create integrated marketing plans, value proposition, messaging and asset development and delivery, leading global teams on execution and landing strategies to drive sales• Developing integrated strategic business plans across categories to grow market share and land exceptional in-store and e-commerce omni-channel experiences• Establishing clear and actionable KPIs that drive performance measurement, campaign reporting and success metrics globally• Developing product launch strategies and consumer in-store and online digital experiences for Windows 10, Skype, Windows Phone, Health Band and Surface devices• Managing a team of channel marketers to develop content, campaigns and programs with full BOM of assets such print, digital, how-to videos, evangelism, case studies and sales readiness with multi-million-dollar marketing development budget to grow revenue• Managing engagements with external partners, creative and tech agencies, and vendors including negotiations, hiring and budget oversight

• Owning the global digital transformation GTM strategy end-to-end for cloud-based products, drive geo-expansion strategy, investments and opportunities. In addition to driving product marketing execution to grow sales and market share with field teams and partners• Developing GTM global plans and coaching teams locally to localize to land HQ strategies and exceed marketing and sales goals.• Regularly presenting to and partner with senior corporate executives (CMO, CVPs, and SVPs) on strategic corporate initiatives • Direct ownership of all regular business communications, strategy and business opportunity, go-to-marketing plans, sales pipeline progress & mitigation plans with senior business leaders• Leading Skype category management; developed and expanding business solutions across global channels

Owner of Customer lifecycle and segmentation strategy• Overseeing Bing and Yahoo customer lifecycle management and segmentation strategy• Crreated Voice of the Customer program and audience profiles to drive retention and activation programs while maximizing customer lifetime value• Provide feedback and channel information and data to Engineering and business teams to improve product development

Microsoft Online Advertising: Owned Global Release Planning for Bing Advertising, Sales/ Marketing Operational Readiness • Managing Global Release Planning for Bing platforms; leading Readiness & User Acceptance Testing (UAT) program with global V-team to assess, ship room triage bugs and platform release issues and drive solutions with Engineering and Business teams to ensure great customer experience and sales workflows• Improving corporate processes and standardization of procedures including Six Sigma projects and Quality Assurance management to minimize testing hours/ costs and improve quality of releases

Software development lifecycle (SDLC), Process and security compliance, Quality Project management practices and metrics, Six Sigma Projects to improve and standardize process

Managed and supported organizational continuous process improvement and established essential quality standards for Business Operations, new business models, retail & DC operations. Accomplishments include:• Drove quality and technology solutions across retail and supply chain channels • Evaluated new business models, retail concepts and distribution center operations to accommodate 110% increase in product lineup• Led technology integration that automated retail reporting and new product tracking; directly reducing lead times by 67%• Analyzed key business practices and recommending essential staffing / process improvement areas that reduced workloads by 95% and created innovative internal efficiencies

Led multiple projects with cross-functional teams to support growth and expansion strategies to drive sales and performance. Developed and designed custom solutions, and executed programs. Analyzed product trends and business metrics to develop and communicate strategic and operational recommendations to management that supported growth and continuous innovation.

Worked closely with executive management clients to understand and evaluate their business models and practices to implement alternative management and engineering tools, as well as technology based solutions to improve profitability, and guest and employee satisfaction. Developed and managed custom labor standards and automated Labor Management systems.