Mark Kaefer

Mark Kaefer Email and Phone Number

Head of Digital @ Tiny Bully Agency | Driving Brand & Digital Transformation @ Tiny Bully
Mark Kaefer's Location
Greater Boston, United States, United States
Mark Kaefer's Contact Details
About Mark Kaefer

I am a seasoned marketing leader in B2B and B2C digital media, ecommerce, ad tech, and SaaS offerings. A revenue-focused brand evangelist, I pride myself on fostering team success and growth by providing mentorship and promoting autonomy.As the Head of Digital Marketing at Tiny Bully, a full-service branding and marketing agency, I am responsible for driving digital transformation across our agency and clients’ businesses — defining the digital strategy, processes, and measurement/analysis while guiding, educating, and training our team.My core competencies include:* Strategic planning and budgeting* Branding and positioning* Lead/demand generation and nurturing, sales enablement, and field marketing* Digital advertising and emerging ad tech platforms* Social media marketing (paid and organic)* Influencer and affiliate marketing* Content marketing programs* Search engine marketing and optimization* Events and live marketing activations* Full MarTech stack (automation and CRM) strategy and deployment* Marketing research (B2C/B2B) * Marketing analytics

Mark Kaefer's Current Company Details
Tiny Bully

Tiny Bully

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Head of Digital @ Tiny Bully Agency | Driving Brand & Digital Transformation
Mark Kaefer Work Experience Details
  • Tiny Bully
    Head Of Digital
    Tiny Bully Aug 2020 - Present
    Greenland, Nh, Us
    Tiny Bully Branding Agency (formerly MicroArts LLC) is a full-service branding and marketing agency with experience working with some of the top brands in the pet, technology, CPG food, healthcare/medical, financial, and sport-focused industries, as well as dozens of challenger brands and startups across many other verticals.As Head of Digital, I'm responsible for driving digital transformation across our agency and clients’ businesses — defining the digital strategy, processes, and measurement/analysis while guiding, educating, and training our team.
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  • Self-Employed
    Marketing Consultant
    Self-Employed May 2020 - Aug 2020
    Provided go-to-market strategy consultation, content and campaign development, and tactical execution of digital marketing programs for multiple clients in the ad tech space including Tremor International Ltd., Tremor Video, Unruly, and Appreciate (acquired by Digital Turbine in 2021). Areas of expertise included:- Marketing Comms and Content/Copywriting- Demand/Lead Generation Programs- Product Marketing- Advertising and Public Relations- Social Media- SEO/SEM- MarTech Stack
  • Tremor International Ltd.
    Senior Director, Marketing, Taptica
    Tremor International Ltd. 2019 - May 2020
    Taptica is an end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users. Owned by Tremor International (AIM: TRMR).As Senior Director, Marketing, I served as the head of marketing for Tremor International's RhythmOne (media) and Taptica (performance) divisions, post-acquisition of RhythmOne and through the integration of RhythmOne into Unruly.
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  • Tremor International Ltd.
    Senior Director, Marketing, Rhythmone
    Tremor International Ltd. 2018 - May 2020
    RhythmOne was a programmatic advertising technology company that offered omni-channel advertising solutions to demand partners and monetization solutions to publishers. Acquired in 2019 by Tremor International (AIM: TRMR) and integrated into Unruly in May 2020.As Senior Director, Marketing, I served as the head of marketing for Tremor International's RhythmOne (media) and Taptica (performance) divisions, post-acquisition of RhythmOne and through the integration of RhythmOne into Unruly.
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  • Tremor International Ltd.
    Marketing Director, Rhythmone
    Tremor International Ltd. 2015 - 2018
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  • Tremor International Ltd.
    Marketing Director, Burst Media
    Tremor International Ltd. 2010 - 2015
    Acquired by blinkx (LSE: BLNX) in 2011 and rebranded as RhythmOne in 2015.
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  • Symplicity
    Director, Marketing Programs, Experience.Com
    Symplicity 2008 - 2010
    Arlington, Va, Us
    Experience.com was a SaaS career services provider for the college and young adult job market. Acquired by Symplicity.
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  • Symplicity
    Marketing Manager, Experience.Com
    Symplicity 2007 - 2008
    Arlington, Va, Us
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  • Skillsoft
    Marketing Manager, Books24X7.Com
    Skillsoft 2004 - 2006
    Nashua, New Hampshire, Us
    Educational technology company that produces cloud-based learning management software and content. Books24x7.com is now Skillsoft Books.
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  • Techtarget
    Marketing Communications Manager
    Techtarget 2002 - 2004
    Newton, Ma, Us
    Provider of data-driven marketing services for B2B technology vendors. (NASDAQ: TTGT)
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Mark Kaefer Skills

Online Advertising Lead Generation Digital Marketing Social Media Marketing Web Analytics Digital Strategy Email Marketing Integrated Marketing Seo Advertising Marketing Communications Marketing Digital Media Sem Social Media Google Analytics B2b Marketing Marketing Strategy Public Relations Salesforce.com B2b Display Advertising Marketing Management Marketing Budget Ppc Competitive Analysis Collateral Content Management Content Marketing Mobile Marketing Facebook Mobile Advertising Website Development Campaign Management Google Adwords Online Lead Generation Demand Generation Survey Research Marketing Research Marketing Reporting Events Media Buying Microsoft Office Mac Os Hootsuite Twitter Mailchimp Constant Contact Indesign Photoshop

Mark Kaefer Education Details

  • Boston University
    Boston University
    Mass Communication
  • Ithaca College
    Ithaca College
    Television/Radio

Frequently Asked Questions about Mark Kaefer

What company does Mark Kaefer work for?

Mark Kaefer works for Tiny Bully

What is Mark Kaefer's role at the current company?

Mark Kaefer's current role is Head of Digital @ Tiny Bully Agency | Driving Brand & Digital Transformation.

What is Mark Kaefer's email address?

Mark Kaefer's email address is mk****@****one.com

What schools did Mark Kaefer attend?

Mark Kaefer attended Boston University, Ithaca College.

What skills is Mark Kaefer known for?

Mark Kaefer has skills like Online Advertising, Lead Generation, Digital Marketing, Social Media Marketing, Web Analytics, Digital Strategy, Email Marketing, Integrated Marketing, Seo, Advertising, Marketing Communications, Marketing.

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