Hello, I'm M'Kaila! A dedicated and energetic creative marketer eager to apply my expertise in content creation, copywriting, and project management. My experience spans from working with large companies to dynamic startups, allowing me to refine my communication and leadership abilities. I'm passionate about contributing to a company that values innovation, inclusivity, and continuous improvement. My dedication to overcoming challenges and creating a positive impact drives my career progression. Thriving in an environment that nurtures growth, creativity, and community excites me, and I am ready to excel in a marketing position to achieve tangible results alongside a dynamic team. Let's connect and explore how I can elevate your organization’s marketing endeavors.
Smart City Digital
View- Website:
- smartcitydigital.com
- Employees:
- 11
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Head Of Content MarketingSmart City DigitalDallas, Tx, Us
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Marketing ManagerSmart City Digital Jul 2024 - PresentDallas, Texas, United States
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Senior Social Media ManagerSmart City Digital Jan 2024 - Jul 2024Dallas, Texas, United States● Cultivated strong client relationships, resulting in increased client retention and expansion. Proactive collaboration across teams led to adjustments in strategies that directly contributed to additional clients signing on.● Stayed informed about emerging trends, driving higher engagement and conversions for clients. This proactive approach led to a noticeable increase in leases and website traffic, positively impacting client ROI.● Develop and implement new processes to streamline content creation, posting schedules, and performance analysis, resulting in increased efficiency and effectiveness of social media campaigns.
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Social Media ManagerSmart City Digital Jun 2023 - Jan 2024Dallas, Texas, United States● Developed and maintained Content Calendars in collaboration with the Marketing Team to enhance brand growth, support lead generation, and optimize cost per lease for clients.Created, executed, and analyzed marketing initiatives across various platforms, generating leads and engaging audiences through creative and strategic social media content.● Served as the social media point of contact and subject matter expert, ensuring brand voice consistency through copywriting and maintaining brand guidelines.● Led trial marketing initiatives on new platforms, provided strategic adjustments based on business needs, and produced periodic reports on market insights and team performance.
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Marketing Operations ManagerPatrick Jones Gallery Feb 2021 - Mar 2023Dallas, Texas, United States● Led copywriting and content creation efforts across social media channels, website, and event planning initiatives.● Achieved a 250% increase in lead generation in 2021 through strategic branding, email campaigns, and online marketing initiatives.● Conducted comprehensive market research, generated forecasts, analyzed campaign results, and identified consumer trends to inform marketing strategies and decision-making processes. -
Social Care CoordinatorPizza Hut Jan 2020 - Feb 2021Dallas-Fort Worth Metroplex● Monitored inbound social media conversations across Pizza Hut channels to identify opportunities for brand engagement and respond to customer comments, questions, and concerns promptly.● Compiled and reported on social media activity and insights, providing concise summaries of community trends relevant to the customer care program, team, Pizza Hut products, and the overall brand.● Actively participated in monthly quality review sessions to gather feedback on performance metrics and assess alignment with KPIs. -
Social Media Brand Agent (Hollister Co.)Archrival Aug 2019 - Dec 2019Dallas, Texas, United States● Developed engaging content across Instagram, TikTok, and Facebook for Hollister Co., maintaining brand consistency and driving product promotion.● Wrote compelling captions to complement visuals, enhancing audience engagement.● Collaborated with content creators to expand brand reach and foster community involvement.● Analyzed competitor strategies to inform content planning and maintain market competitiveness.
M'Kaila C. Education Details
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Marketing -
Marketing
Frequently Asked Questions about M'Kaila C.
What company does M'Kaila C. work for?
M'Kaila C. works for Smart City Digital
What is M'Kaila C.'s role at the current company?
M'Kaila C.'s current role is Head of Content Marketing.
What schools did M'Kaila C. attend?
M'Kaila C. attended Tarrant County College, University Of North Texas.
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