- Drove the development and strategy of innovative marketing solutions for goop’s advertisingpartners—across bespoke experiential, content, digital, collaborations, social/video, retail, etc.—breaking new business and growing/maintaining existing relationships- Spearheaded goop’s most important partner relations in the luxury category, responsible forover 30% of the department business; YOY managed multiple accounts with $1M+ investments- Revamped and grew the Strategic Partnerships (SP) intern program, mentoring a team of 4 toimprove productivity and resource efficiency; Oversaw hiring and onboarding processes- Collaborated on key brand marketing initiatives, driving successful G.Label fashion launches, goop's15th Anniversary content and events, goopbeauty product launch events, etc. with partners- Increased partner participation in 2023-2024 Gift Guides, tripling SP involvement and generatingincreased ad revenue, marking the most successful guides to date- Spearheaded new revenue streams, including goop’s first paid e-comm amplification and affiliateprograms, monetizing previously untapped partnership dollars for SP and boosting partner ROI- Streamlined cross-functional team efforts and communications to reduce lead times and miscommunications- Worked with in-house creative teams to develop project timelines to ensure all deadlines were met and regularly communicated feedback/status updates to vendors and partners- Worked with brand partners to create exclusive product collections, successfully aligning brand values and driving visibility through targeted promotions- Monitored campaign performance, delivering data-driven recaps to optimize future initiatives

- Created strategic sales & marketing materials to grow advertising revenue acrossJewelry/Watch, Beauty, and Non-profit categories- Managed execution of advertiser promotions and partnerships for clients such as Clé de Peau, City of Hope, Harry Winston, Temple St. Clair, Martin Katz, Vhernier, David Webb, De Beers, Marco Bicego, Tiffany & Co., and Roberto Coin- Worked cross-functionally with the editorial team to develop strategies and campaigns around key brand moments and tentpole events

— Create strategic sales and marketing materials and proposals to grow advertising sales and revenue across various categories— Drive demand for activations and programs through various online and offline marketing activity— Manage execution of advertiser promotions and partnerships — Assist with social media strategy & content creation for @GGFieldReport— Develop new approaches to connect with target and potential consumers— Work cross-functionally with editorial team to develop strategies and campaigns around key brand moments— Manage the look, feel, and content of Garden & Gun’s promotional website ggfieldreport.com, e-mail marketing, and surrounding departmental digital efforts— Instrumental in re-design of G&G’s promotional e-mail newsletters— Growth of G&G promotional e-mail database by 49% (Sept. 2015–present)— Analyzation of reader data to create meaningful research tools for the brand

- Coordinated and supported online and offline marketing department initiatives- Implemented a lightbox email capture on ggfieldreport.com, growing the database by 1,642 contacts (April 2015–present) - Supported the coordination of social influencers for G&G’s Jubilee festival- Assisted with the execution of one of G&G’s largest advertiser social media program to date, #GGTravelSouth - Handled social media strategy & content creation for G&G promotional accounts- Assisted with all internal and external events (pre-event production, on-site logistics and execution, and post-event follow through)
- Provided administrative support and assisted with daily tasks and projects
- Executed department in-book, online, and direct mail promotions

Assisted both the Vice President of Brand Development and Retail Director with numerous projects including retail operations, photo shoots, website design and content, vendor coordination, research, site visits, and the overall planning of the magazine's first and second annual "Jubilee" event.

Social media strategy and maintenance for company and clients including Twitter, Instagam, Facebook, Pinterest, and blogging, assisting team in drafting press materials, researching media outlets, journalists, events, client info, etc., updating client websites, and assisting with events.

As a Public Relations Runway Rep, I built and maintained Rent The Runway's image, reputation, and overall influence around campus through various media outlets and events.

Assisting the buyers with: Prepping for market by compiling LY best seller’s line sheets with images and selling data; Assisting during market with preparing line sheets, look books, and helping set up and maintain the showroom; Entering picks (purchase orders) for stores when they receive licensed merchandise (shoes, sunglasses, fragrance, intimates, etc…).; Entering markdowns and promos for in-season merchandise; Running selling, inventory, and shipping reports to assist in compiling style selling, ship log, and OTB; Communicating necessary transfers with store managers; Store visits and attending market appointments when possible.

Promoted and created brand awareness about Madewell; Planned on-campus outreach events and hosted online shopping events (flash sales) that created buzz and enthusiasm about the company; Hands-on event planning, public relations, social media, and marketing experience; Worked directly with the Madewell marketing team

Entered orders, maintained PO log, order confirmations, shipping reports, researched, communicated with vendors, assisting with market schedules, updated style spec book, attended market appointments with buyers, assisted visual merchandising team with displays, updated sales associate daily logs, assisted receiving team with merchandise entering and ticketing, worked point of sale, interacted with clients, and assisted with event planning for Fashion Cares event.

Point of sale, backstock, runner, fitting room attendant, ensured customer satisfaction, helped with roll-out, and interacted with clients