Maria Kristina Alvarez Email & Phone Number

Mt.View, California

Oversaw the operations of Yahoo's corporate online store and the launch of a physical store on the San Jose campus, including store setup, product curation, and merchandising.- Managed between 5-7 vendor partnerships to select, manufacture, and deliver products and services in alignment with brand guidelines, working closely with the Brand Creative team.- Provided excellent customer service online and in person, answering questions and solving challenges creatively while providing brand education and awareness.- Administered vendor partners in the ongoing selection and production of merchandise from inception through quoting, proofing, production, quality control, and delivery on time and within budget constraints.- Managed inventory to ensure the store has the correct mix of products using forecasting and sales analysis to ensure regular inventory turnover.- Assisted CEO cabinet, ERG’s (Employee Resource Group), Internal Teams (Executive DEI and Paranoid team) in curating products for ad-hoc requests for special events and corporate gifting.- Built a customer loyalty program by improving customer service processes and managing inventory to capture on trend offerings in line with the brand.- Partnered with a local artist collective called San Jose Walls to bring art and culture of San Jose into the new campus by installing 8 murals at the new San Jose campus.

Sunnyvale, Ca

Oversaw Yahoo’s (The SHOP) Sunnyvale location and online store with assortment curation, merchandising, procurement activities, vendor management, PO and budget tracking and sales forecasting.- Assisted in managing customer service teams in Sunnyvale and New York locations, as well as supported sales efforts at Yahoo’s global locations.- Enhanced the visibility for The SHOP physical and an online presence through innovation in products, processes, activations, and direct marketing efforts.- Collaborated with Brand Creative, Internal Communications, and the Executive Staff teams to develop a roadmap that aligned The SHOP’s product and services offerings to that of the overall marketing direction.- Delivered brand inspired collections to audiences, generating over $1M in revenue over a year.- Managed vendor partners groups with creative, sampling and order processing systems to maximize time and cost efficiency.- Directed POS system set up and operation and training.

Santa Clara, California, United States

* Contributed to return customer sales via visual redesign and hands-on customer care strategies.* Leveraged merchandising and schedule management strategies to reach daily sales goals, exceed store plans.* Partnered with the General Manager to execute the bi-annual performance review process for the store’s team utilizing the company's tools to drive performance.