Chief Marketing Officer
CurrentCMO at Korzinka, biggest food retailer in Uzbekistan. I'm leading Brand management, Loyalty program development, full-scale app & web product development, CRM, Trade marketing, marketing communication team of more than 60 professionals. Over 6 consecutive years, Korzinka was awarded as the Brand of the year in Retail industry of Uzbekistan.Responsible for launch and full-scale mobile development team managing Korzinka App with more than 550k MAU. Currently Korzinka App is the biggest and the most advanced app in Retail of Uzbekistan. Leading cross-functional digitalization projects and Customer focus stream in corporate strategy. Three key things we've done over the last three years:- Rebranding of Korzinka, which speeded up the development of the Brand and doubled the gap with competition in market share.- Launched completely new modern format of Korzinka stores- Built biggest and most advanced loyalty program and mobile application on the market