CMO at Korzinka, biggest food retailer in Uzbekistan. I'm leading Brand management, Loyalty program development, full-scale app & web product development, CRM, Trade marketing, marketing communication team of more than 60 professionals. Over 6 consecutive years, Korzinka was awarded as the Brand of the year in Retail industry of Uzbekistan.Responsible for launch and full-scale mobile development team managing Korzinka App with more than 550k MAU. Currently Korzinka App is the biggest and the most advanced app in Retail of Uzbekistan. Leading cross-functional digitalization projects and Customer focus stream in corporate strategy. Three key things we've done over the last three years:- Rebranding of Korzinka, which speeded up the development of the Brand and doubled the gap with competition in market share.- Launched completely new modern format of Korzinka stores- Built biggest and most advanced loyalty program and mobile application on the market

Tashkent Runners - first and biggest running community in Uzbekistan. Founded by Mirkhan Sagitov and Malik Karimov in October 2017. Currently uniting more thousands of runners in Tashkent.We were first to introduce Park run and Control run formats to the country, launched constant community running trainings, organized lectures with foreign speakers and athletes.

I've worked as a visiting practitioner Lecturer and delivered several module lectures on Consumer behavior and Retail management at the best University of Uzbekistan

I worked as an advisor on Communications and branding at the early stage of the Federation launch. I led the project of development of new logo and visual identity guidelines which was successfully launched and is being used so far. UTF logo and visual identity is considered to be as the best all sport federations of Uzbekistan.Project Sponsor — Farrukh Nasyrov, first vice-president of UTF.Agency — Ma'no branding.

I was promoted to Nestle's regional office responsible for 9 countries with larger scale operations. As a part of global development plan, I've changed my specialization from Marketing to Trade marketing.I was in charge of global brands: KIT KAT, NESTLE, NESQUIK, NESCAFE 3in1 and achieved significant double-digit growth of the business in sales, EBITDA and most importantly in market share, where we were able to shift trend from downwards to growth for the first time in 4 years and reached + 2p.p. On an annual basis my categories showed 115-130% performance of annual sales planIn 2016 I was awarded as one of the four "Employee of the year" awards.

In charge of global brands: NESCAFE, KIT KAT, NESTLE CLASSIC.

In charge of global brands: NESCAFE & NESQUIK.

Assistant Project manager. NESQUIK powder launch manager. Research champion.

I've became the youngest and most resultative export contracts manager and trader for cotton. Exported over 20'000 tons of Uzbek cotton in 2008-2009, with more than 50 contracts.Global cotton trading company. International Cotton Association member. Uzmarkazimpex used to be one of the biggest cotton exporters in the world, supplying over 500'000 MT of cotton globally. Government reformed and terminated the company in 2016.