Katherine Fox Email & Phone Number

Lead team in the development and execution of CAP marketing plans for commercial and membership marketing programs, products and services. Lead and participate in cross functional teams, CAP committees, and employee task forces to identify and implement strategic marketing opportunities.

Lead team responsible for the development of marketing programs for all areas of the CAP in support of member and commercial customers. Working cross-functionally, develop marketing plans, value propositions and marketing execution plans to meet member and customer needs.

Responsible for developing and executing learning marketing strategies to drive learning revenue and meet member learning needs. Identify strategic market and segment needs, develop learning product portfolio, pricing strategies, revenue modeling and product-line management.

Developed and executed annual marketing plan to drive IBM North American systems integration business.* Developed education program for North American consultants and sales people to better understand IBM offerings.* Led the marketing launch of IBM services offering, liaising with developers to create marketing assets, marketing activities and support requirements for various stakeholders.* Developed and managed client workshops for IBM Smarter Commerce business show which provided targeted clients with an opportunity for innovative dialogue with IBM consultants, resulting in services revenue and increased client confidence and satisfaction.

Chicago

Led multi-brand, global marketing team to drive IBM’s marketplace strategy for Energy and Utilities industry solutions and launch IBM Smarter Energy, part of the IBM Smarter Planet campaign, which positioned IBM as global leader in smart grid solutions.* Collaborated with product managers to create marketing messages for use in marketing collateral. * Managed development of point of view, client presentations, web content, television ads and client brochures.* Used market and internal client data to build annual strategic marketing plans that included overall market segmentation and priorities, exceeding revenue growth objectives.* Created quarterly strategic guidance and advised country teams to develop and implement localized tactical marketing plans and share marketing best practices among all teams.* Led the creation of IBM Smarter Energy Virtual Briefing Center, a web-based venue which provides web events, thought leadership, videos, brochures and case studies to clients, highlighting IBM’s point of view and capabilities for the Energy and Utilities industry.* Developed and launched education program for salespeople around the world to better understand IBM offerings, helping them identify opportunities to build their sales pipeline.

Led distribution channels team for telecommunications, media and entertainment and utilities industries.* Created joint sales and marketing processes for IBM and business partners in order to go to market with complementary solution offerings.* Led marketing team responsible for developing winning go-to-market plans for priority offerings and segments with key independent software vendors, resellers, systems integrators and telecommunications equipment manufacturers.* Developed marketing communications strategy message maps and executed client routes to market and messaging workshops, ensuring consistent messages across IBM’s hardware, software and services organizations, and external partners where appropriate.* Developed and tracked channel metrics and deployed measurement system to sales leaders, coaching them to make data-driven decisions, resulting in better territory coverage.

Liaised with executives from telecommunications companies to develop joint sales processes for sales representatives from IBM and the telecommunications companies to sell jointly developed offering.

Mba, Finance And Marketing

Bs, Marketing