Michael Kayode Email & Phone Number

Brentwood

I’m responsible for planning, designing, segmenting through CRM and executing innovative and engaging multi-channel B2B marketing campaigns for LV= Broker in a fast-paced work environment, my main responsibilities is to:•Determine strategy, requirements, message and targeted audience with skill and efficiency. •Implement online and offline marketing activity, which can include; internal and external communications, product campaigns, content marketing, seasonal campaigns and sponsored sporting event campaigns such as the Brentwood Half Marathon•Analyse and investigate our marketing activities to provide continuous improvement, optimise campaigns, update distribution lists, create monthly reports and create presentationsSkills gained:•Ability to work under pressure and meet KPI’s from working to tight deadlines and achieving engagement rates such as averaging 26% open rates on my emails•Attention to detail from reviewing marketing content before it is published•Creativity through writing copy for marketing materials, video directing and helping with media design and layout

London, United Kingdom

I promoted and executed a one day music takeover event across Brixton where I was involved in:• Fundraising, social media strategies and promotional strategiesProactively monitoring sales, margins and expenses, and identifying negative differences within the budget, taking appropriate and timely action• Managing the online Facebook and Twitter account, stakeholders and executing a guerrilla marketing campaign to go alongside the online ads • Helping to raise £4,000 for the Oxjam project. Skills gained: • Communication and negotiation skills through building and maintaining positive relationships when briefing volunteers about meetings and persuading locals to attend the event. • Problem solving skills: when dealing with various conflicting issues with limited resources.• Marketing and event management: Interacting with artists and local people was one of the highlights for me personally

London, United Kingdom

I consulted part-time for a start-up social media company named Famberry as an intern where I am involved in: •Market research on current customers and non-users•Campaign delivery through strategising the delivery of campaigns across acquisition and supporter development•Working with the on-line team to ensure content is regularly updated and digital elements are considered in all campaigns.•Increased signup rates by 10%Skills gained:•Proactive approach gained through being given the freedom to use my initiative and share my ideas•Analytical Skills gained from processing user feedback and what the company strengths and weaknesses were in their current marketing efforts•Detail-oriented through proofing marketing collateral, understanding that fine margins such as logos or layout of home page can generate users rather than site visitors•Project Management by helping to review the operation of campaigns, ensuring that projects are on time, to budget and maximising response and value

Brixton

I promoted and executed a one day music takeover event across Brixton where I was involved in:•Fundraising, social media strategies and promotional strategiesProactively monitoring sales, margins and expenses, and identifying negative differences within the budget, taking appropriate and timely action•Managing the online Facebook and Twitter account, stakeholders and executing a guerrilla marketing campaign to go alongside the online ads •Helping to raise part of the £4,700 total for the Oxjam project. Skills gained: •Communication and negotiation skills through building and maintaining positive relationships when briefing volunteers about meetings and persuading locals to attend the event. •Problem solving skills: when dealing with various conflicting issues with limited resources.•Initiative and commercial awareness by establishing a focused marketing approach aimed at students •Marketing and event management: Interacting with artists and local people was one of the highlights for me personally

Bath, United Kingdom

I helped to organise a one day music takeover event across Bath where I was involved in:• Proactively monitoring sales, margins and expenses, and identifying negative differences within the budget, taking appropriate and timely action• Managing stakeholders and executing a guerrilla marketing campaign to go alongside the online ads by posting flyers in popular student locations, making announcements at the end of lectures and focusing more of the online presence of the event towards students• Helping to raise part of the £ 4,515.03 total for the Oxjam project. Skills gained: • Communication and negotiation skills when briefing volunteers about meetings and persuading students to attend the event. • Problem solving skills: when dealing with various conflicting issues with limited resources.• Initiative and commercial awareness by establishing a focused marketing approach aimed at students • Marketing and event management: Interacting with artists and local people was one of the highlights for me personally

I worked with the Withdrawals team for Neopost, My main responsibility was to:• Liaise with both Royal Mail & external carriers to arrange collections• Maintain daily Excel spread sheet for collections booked & actions taken• Investigated distribution problems by liaising with parcel force and building an empathetic rapport with the customerSkills gained:• Excellent time management and organisational skills, together with an attention to detail were required to complete tasks accurately within a geographically dispersed team. • It was crucial to work effectively both as a team player and individually, for example staying to work extra hours to help the team complete the varied work load and hit our targets• Good communication skills were needed to gather information from a range of sources for example where along the distribution line to investigate why an item went missing• I developed analytical skills to interpret data. • Dynamic interpersonal skills allowed me to adjust into a new environment and create good relationships with people in and out of the workplace• I also learned much about their ethos of keeping staff motivated and observed marketing strategies of the direct sales team and the web teams’ use of cookies.

My main tasks were: • Customer retention, complaint handling and potentially cancellation of accounts• Responding to inbound/outbound customer queries regarding new or existing products or services• Taking ownership of issues before escalating to management• Customer retention, complaint handling and potentially cancellation of accountsSkills gained:• I gained a useful insight into the retail sector, developing my communication and numeracy skills.• Intellectual flexibility by being able to revise new products and services as well as being able to move between different work streams such as inbound and outbound.• Complaint handling which was my ability to overcome objections from customers using varying techniques depending on the situation which regularly resulted in satisfactory outcomes.

Master Of Science (Msc), Marketing, Merit

Activities and Societies: Oxjam Music Festival Venue Manager Zurich Challenge Future Business Challenge Conversation Club Events Committee.

Bachelor'S Degree, Business Studies With Marketing, 2:1

Activities and Societies: Events Committee