Marykate Breslin Email & Phone Number

New York, New York

• Develop data-based presale narratives to drive actionable insights for broadcast/digital radio and podcasts in support of national sales and marketing teams to secure new business and generate incremental revenue
• Drive the agenda and vision for go-to-market strategies based on emerging trends in the audio landscape and key industries—Retail, CPG, Auto, QSR, Finance/Banking/Insurance, DTC, Media, Telco, etc.
• Lead social listening measurement from iHeartMedia’s Tentpole events as well as ad-hoc brand campaigns
• Execute all national-based primary research surveys from conceptualization through client delivery to uncover unique perspectives around consumer behaviors in the audio landscape and across key industries
• Assists with the development and delivery of Ad Effectiveness brand studies including survey design, results analysis, and performance insights on podcast and radio advertising campaigns

New York, New York

• Provided consumer insight leadership using qualitative and quantitative research to maintain client investment and drive new business
• Created and maintained portfolio of digital and podcast audience profiles using 1st and 3rd party data
• Collaborated on the development of iHeartRadio’s ongoing digital audience strategy

New York, New York

• Promoted from Research Coordinator to Research Manager after first year of employment with the network.
• Produced consumer insight marketing materials to support strategic planning objectives for Ad Sales
• Led data collection and systematic analysis of network ratings to emerge as a publicly rated network via comScore in 2016
• Managed detailed analyses on competitive networks to provide senior leadership with industry insights
• Prepared and presented weekly TV ratings reports for entire network

New York, New York

Greater New York City Area

• Promoted from Project Associate to Associate Account Manager after first year of employment.
• Oversaw the daily management of medical education marketing programs and materials
• Acted as key liaison and point of contact for multiple pharmaceutical clients and third-party vendors
• Developed integrated project plans to align marketing tactics with client goals and current strategy
• Managed budget tracking and bookkeeping on all external projects

• Assisted in the overall direction, coordination, implementation, execution, control and completion of major projects
• Collaborated with multidisciplinary team members on complex drug-specific projects that span a wide array of therapeutic areas
• Oversaw all internal processes throughout the duration of the project lifecycle
• Managed and developed internal project timelines for multiple accounts to guarantee that project deliverables met time specifications and quality goals

• Assisted with RFPs and market research to grow client base and expand existing client partnerships
• Managed social media marketing through Facebook, Twitter, LinkedIn to expand client network
• Initiated the re-launch of the company’s website by developing new branding materials

New York, New York

• Compiled Spring 2012 look books
• Participated in model casting
• Event planning – engaged in venue selection and budgeting
• Sales Tracking – analyzed weekly sales reports and weekly selling from major accounts and department stores
• Pursued social media marketing strategy through Facebook, Twitter and Tumblr
• Designed and created concepts for Facebook and Tumblr and “tweeted” through the brands Twitter account

Englewood Cliffs, New Jersey

• Coordinated entire “Do It Yourself” fashion segment for the Today Show. Generated all ideas and examples including styling, repurposing of pre-fabricated clothing, jewelry creation, and delivery of finished products.
• Coordinated “Sunrise to Sunset” fashion segment for New York’s WPIX 11, and modeled as part of the segment.
• Responsible for all media monitoring.
• Tracked media coverage of Life & Style stories and eNews blasts.
• Identified fashion trends in the media for the purpose of internal story development.
• Developed in-depth familiarity with media monitoring tools including Cision, TV Eyes and Critical Mention.

Bachelor Of Arts (Ba), Management

Activities and Societies: Pi Lambda Sigma-National Pre-Legal and Business Honor Society Gamma Phi Beta SororityDean’s List – Spring 2009.

Bachelor Of Arts (Ba), Management