"Not everybody likes licorice, but the people who like licorice, really like licorice"At Licorice RC, we've worked with some of the biggest brands in the world, from Chipotle, to the New York Yankees, ECCO Shoes, Carl's Jr, Rolex & Ferrari. We know what these brands are looking for, how they plan, how they implement, and how they produce some of the best products in the world. We can help your company design, pitch and speak to these clients through a consumer focused lens.

Supervisory duties include management, mentorship & growth of junior, mid-level, senior & manager-level researchers & analysts (6 reports).-Oversee and manage all consumer research for ECCO Shoes:- Creation and sole builder of the Global Consumer Innovation & Insights department at ECCO &integrated consumer insights throughout all phases of ECCO Shoes End-To-End Product,Merchandising & Marketing plans.- Managed, curated and strategically developed consumer insights, consumer needs, identities,behaviors for global seasonal strategies, product design briefs, product range, forecasting andcollection development, brand and product marketing- Research Conducted: Brand Health Tracking, Behavioral & Consumer Needs Gap Research,Product awareness & desirability research, Initiative/marketing consumer research & concept testing, quantitative behavioural surveys, online qualitative research, focus groups, consumer workshops, on-the-street qualitative research, in-store interviews etc.- Strategically built, managed and curated research through internal and external sources & partners with a budget of over €2.5M for 2021 & €3M in 2022/23.

Change Incorporated is a behaviour change platform from VICE Media, addressing the world’s most pressing issues, through editorial, funded and branded content. - Member of the Change Incorporated senior management team. Reports directly into the CEO of Change Incorporated.Oversaw and managed all consumer research for Change Incorporated: - Strategically built, managed and curated research through internal/external sources & partners with a budget of over £1.5M for 2019 & 2020. - Research Conducted: Initiative/marketing performance evaluations, quantitative behavioural surveys, online qualitative research, focus groups, consumer workshops, on-the-street qualitative research.Oversaw strategic development of creative & media strategy - Built creative & content strategy prior to the development of over 1,000 unique pieces of content (300+ videos, 700+ written editorial pieces), informed by consumer research & media performance.Oversaw and managed all digital analytics for Change Incorporated - Curated companywide KPI measurement strategy - Strategically measured, reported & optimised over 1,000 unique pieces of content across YouTube, Facebook, Twitter, Instagram, Digital Display, Media Partnerships with a paid media budget of over £5M for 2019/2020. - Working directly with Global Publisher, Editor-In-Chief, Head of Marketing, Head of PR/Comms to ensure all strategy is optimized to increase performanceChange Incorporated - A VICE Media Group Company, released a two-part research whitepaper detailing the issues of climate change and climate action which can be found below, conducted, measured and analysed by Mike Keisman

Supervisory duties include management, mentorship & growth of Junior, Mid-level, Senior & Manager-level AnalystsHeavy contact & presentation experience with high-level executives, including client Chief Executive Officers & Chief Marketing Officers. - Primary analytics resource for Virtue’s C-SuiteClients included: CKE Restaurants (Carl's Jr./Hardee's), Chipotle, The New York Yankees, OnePlus, All Nippon Airways, Dove Men + Care, Adult Swim, NBC Universal & all VICE Media digital channels. - Lead resource in the creation of analytics strategy, reporting structure & KPI management in order to connect digital success to client business goals - Lead on team progress, department initiatives & knowledge sharing. - Specializing in social media analytics, web analytics, database management analytics, paid media analytics (social/digital), CRM/Email analytics, consumer segmentation analysis, consumer insights research, behavioural research, survey creation and implementation, desktop research (Mintel, Forrester, Simmons) - Optimization of content across social & digital channels. Collaboration with strategy, creative & development department heads to ensure & maintain the success of campaigns, evergreen content & projects. • Proficiency in Microsoft Excel, Tableau Desktop, Google Analytics, Social & Digital Analytics, CRM Management & Analytics, PowerPoint, Keynote, Tableau, SQL

-Supervisory duties include management of junior, mid-level & senior team members-Clients Included: CKE(Carl's Jr./Hardee's), Chipotle, Ferrari, Rolex, GrubHub, The New York Yankees, Cole Haan & VICE Media digital channels. - Heavy contact & presentation experience with high-level executives, including client CMOs & CEOs- Specializing in social analytics, web analytics, database management analytics, paid media analytics(social/digital), CRM/Email analytics. - Optimization of content across social & digital channels. Collaboration with strategy, creative & development teams to ensure & maintain success of campaigns, evergreen content & projects. - Proficiency in Microsoft Excel, Tableau Desktop, Google Analytics, Social & Digital Analytics, CRM Management & Analytics, Powerpoint, Keynote

- Senior Lead Analyst for Ferrari, Rolex, GrubHub & VICE Media digital channels. - Specializing in social analytics, web analytics, database management analytics, paid media analytics(social/digital), CRM/Email analytics. - Optimization of content across social & digital channels. Collaboration with strategy, creative & development teams to ensure & maintain success of campaigns, evergreen content & projects. - Supervisory duties include management of junior & mid-level team members- Proficiency in Microsoft Excel, Tableau Desktop, Google Analytics, Social & Digital Analytics, CRM Management & Analytics, Powerpoint, Keynote

-Lead analyst for clients such as StubHub, Visa, Reckitt Benckiser (Mucinex, MegaRed, Airborne), Hess

-Lead Digital Analyst for several high profile brands, such as Wendy's, Swiffer(P&G), and NAPA Auto Parts, CoffeeMate(Nestle) and LG. -Generate daily/monthly reports, create detailed analysis and recommendations for digital optimization strategies(media, traffic, events, site creative/CTAs) for branded micro-sites, websites, branded applications, for all the above brands. -Create and maintain segmented e-mail/CRM marketing campaigns.

-Created in-depth strategies for digital marketing plans-Managed company partnerships such as Ticketmaster, ABC and more-Managed client relationships

• Prepared extensive digital research using PEW, Comscore, Neilsen• Created information decks for major clients• Developed digital strategies for companies using Facebook, Twitter, Foursquare• Proficient with social listening research tools, SocialRadar, Quintcast, SocialMention

- Organizing and attending events and promotions, including concerts, large station events and sales appearances- Assist departments in research and demographic information- Compiling proposals

Extensive researchPrepared detailed excel reports

Web page support and development with Joomla website design program Generated reports, General office duties, answering phones Social networking, Facebook, Twitter, Myspace

Extensive campaign research, prepared extensive excel reportsGeneral Office Duties, clerical work, answering phones, scheduling Prepared Financial filings for New York City Council candidates accredited by the New York State Campaign Finance BoardSocial Networking, Facebook, Twitter, MySpace

Recorded and edited video, photographs and additional media supportAssisted in coordinating advance work for media events and campaign stops Created and designed social networking sites for Candidate; duties included website updates and daily maintenance, Facebook, Myspace. General office duties including clerical work, answering phones, scheduling, assisting in event planning

Researched potential donors to campaign Developed Proficiency with LexusNexis among other databases Extensive telephone work, general office duties, Generated excel reports, phone contact with supporters