Matthew Kent 🦖's Location
Greater Chicago Area, United States, United States
Matthew Kent 🦖's Contact Details
Matthew Kent 🦖 work email
- Valid
- Valid
- Valid
- Valid
- Valid
Matthew Kent 🦖 personal email
n/a
Matthew Kent 🦖 phone numbers
About Matthew Kent 🦖
What I do:- Oversee strategy for $150MM+ in annual media spend. - Advise and influence some of the agency’s largest clients.- Lead a team of planners/strategists in delivering great work.- Push business-level efficiency and innovation across clients and internally.- Engage with senior stakeholders (client, internal) to pitch, share, and brainstorm the future.Who I am:I aim to put people first, to take accountability when it's not easy, and demonstrate strong work ethic as the standard for my team to follow. Finally, and probably most importantly, I am aware that I am not perfect. In these things I often fail and wake up each morning determined to be better.
Matthew Kent 🦖's Current Company Details
Matthew Kent 🦖 Work Experience Details
-
Vp, Strategy And Client PartnerLabeliumChicago, Il, Us
-
Vp, Strategy & PlanningLabelium Aug 2024 - PresentParis, Ile-De-France, Fr -
Co-Founder, Board MemberHumanly 2019 - PresentChicago, UsSimply Empowered crowdfunds financial support for individuals experiencing poverty. Instead of the money going straight to the recipient, it is administered by a professional caseworker who already has a relationship with the individual and is well equipped to ensure that the funds are used toward their most pressing and impactful needs. -
CreatorChild Of Weakness Jan 2018 - Present -
Media Strategy DirectorJellyfish Nov 2022 - Aug 2024London, Greater London, GbManage media strategy for three of Jellyfish’s largest and strategically important clients with collective spend in excess of $200MM annually.Oversee strategy across search, social, display, video, STV, direct buys, and retail (Amazon, Walmart, Roundel).Engage with senior stakeholders (client, internal) to pitch, share, and map the future.Challenge channel leads to improve performance, drive incremental value to the business, and bring innovative solutions/ideas within their specific area of expertise.Drive strategy function for macro efficiency and innovation initiatives across clients and internally (e.g., incrementality measurement (geolift, MMM), full-funnel planning, AI).Lead a team of planners/strategists to ensure continuous evolution of our engagements.Solve diverse client problems in the strategy/planning periphery, such as projections design, global budget governance, and reporting evolution.Built the case for a new capability at Jellyfish, enabling us to retain $3MM in annual fees and unlocking the ability to sell those services to other accounts.Co-lead Jellyfish In Color (DEI ERG), advocating for racial equity within the organization.Industries supported: Retail, Education, B2B SAAS -
Co-Lead Jfic (Racial Equity Erg)Jellyfish Jan 2022 - Aug 2024London, Greater London, Gb
-
Account DirectorJellyfish Jan 2021 - Nov 2022London, Greater London, Gb
-
Co-Founder | Head Of StrategyThunderstrike Digital Aug 2020 - Feb 2024Chicago, Il, UsThunderstrike is a digital agency that employs people from disadvantaged communities to gain real client experience and launch their careers in the fast growing, highly lucrative digital marketing space. Our leaders are accomplished marketers, having designed, built, and executed programs for a wide range of businesses from startups to Fortune 500 brands. We deliver superior digital strategy with an emphasis on equity for communities and the advertising industry. -
Director Of Digital Marketing & EcommerceYmca Of Metropolitan Chicago Jan 2020 - Jan 2021Chicago, Il, UsRan the highest ROI acquisition campaigns in the history of the organization ($5.61 ROI).Led all digital strategy including acquisition (paid, organic), user experience, online reputation, customer communications, and marketing technology.Developed budget and forecast recommendations as well as post-investment ROI analysis.Managed and trained web manager, email manager, and agency team.Evolved measurement across disciplines by implementing infrastructure, ROI models, testing, call tracking, standard naming conventions, and offline sale attribution.Developed roadmap for 1st party data infrastructure and utilization plan.Increased engagement (up to 160%) and relevance while decreasing overhead through decentralized social and automated web updates.Co-led six-figure website redesign (in progress) through requirements gathering, RFP, vendor selection, and project with a specific focus on overall strategy, UX, and conversion.Specific responsibilities: Website UX and content, CRO, SEO, email, paid search, social media (paid/organic), online reputation, mobile app, marketing technology, direct mail. -
Associate Director - Ecommerce, Cpg, HealthcareRise Interactive Sep 2017 - Jan 2020Chicago, Il, UsManage $26MM in annual digital spend across channels and disciplines.Build, test and optimize omni-channel paid media strategy spanning search (paid & organic/SEO), display (programmatic & direct), affiliate, social media, and marketplace (Amazon & Walmart).Develop analytics competencies including KPI refinement, cross-platform measurement, attribution models, and proxies where applicable (e.g. Facebook/Instagram).Drive UI/UX advancement through data collection, testing (CRO), and website development, including a $500K website redesign.Present cohesive stories to c-suite around performance and strategic initiatives. Deliver acquisition growth (sales, leads, awareness, etc.) that exceeds goals through planning (CAC projections, etc.), strategic budget deployment, and optimization.Leverage emerging digital technologies within personalization, multi-touch attribution, machine learning, native, and mobile.Lead and manage profitability (margin goals) for a team of five direct reports and 20+ media delivery staff (indirect reports).Achieved 100% retention of core client base (from 2015 to 2019) with 95% increase in revenue from key clients over the span.Industries: Healthcare, Apparel, CPG, Telecom, B2BGoogle Marketing Platform, Display & Video 360 (DCM, DBM), Analytics 360 (Google Analytics), Adobe Analytics, Tag Manager 360 (GTM), Lotame (DMP), Conversion Logic, Bing Ads, Gemini (Yahoo), The Trade Desk, Impact, Facebook Business Manager (inc. Instagram), LinkedIn Ads, and more. -
Senior Account ManagerRise Interactive Nov 2016 - Aug 2017Chicago, Il, Us
-
Account ManagerRise Interactive Nov 2015 - Oct 2016Chicago, Il, Us
-
Senior Account ExecutiveRise Interactive Feb 2015 - Oct 2015Chicago, Il, Us
-
Associate Account ManagerCj Affiliate By Conversant (Formerly Commission Junction) Jul 2013 - Jan 2015Santa Barbara, California, UsDrove over $100MM in annual e-commerce revenue through strategic planning, analysis, and optimization within the affiliate channel.Negotiated 6-figure direct buys in support of client offers and strategies.Presented quarterly business reviews to VP, director and manager level stakeholders.Analyzed e-commerce data for reporting and developing growth plans.Managed one direct report in the tactical aspects of performance marketing strategies.Industries: Retail, Telecom, Tax, AutomotiveClients: Bass Pro Shops, H&R Block, Sprint, Virgin Mobile, Boost Mobile, Lands’ End, and Tire Rack. -
Digital Analytics InternWeber Shandwick Mar 2013 - Jul 2013New York, Ny, UsReport on regular and ad hoc social listening for Fortune 500 companies (SCA and Dover) - using Brandwatch.Analyze community management efforts, providing actionable, data-driven recommendations to Mars chocolate brands (Twix, M&M's, Milky Way, etc.)Conduct social research, analyzing conversations for topic, sentiment and share of voice to provide real-world insights for Walgreens, TracFone, Mars Pet (Pedigree, Cesar, Sheba, Temptations) and new business - using Excel w/ pivot tables.Gathered KPI data about influencer engagement for The Pork Board's SXSW activation. -
Social Media ManagerSurepayroll Sep 2012 - Jan 2013Rochester, New York, UsIncreased website traffic from social networks by 185%. Created steady increases in followers and engagement on Twitter, Facebook, LinkedIn and Google+.Managed daily posts on key social channels - Facebook, LinkedIn, Twitter, Google+, YouTube and SlideShare - using native interfaces and SproutSocial.Tracked social growth in terms of followers and engagement in Excel.Responded to feedback on social networks and review sites - Yelp went from 1 to 3 stars.Increased content relevancy by identifying target market’s demographic information, preferences and behaviors with SurveyGizmo and Salesforce.Created presentations, articles, videos and images with the help of PowerPoint, Word, ScreenFlow and Photoshop. -
Marketing/Tech Lead, Co-FounderBetr Health Nov 2009 - Sep 2012Raleigh, North Carolina, UsDeveloped the marketing infrastructure on which total sales grew from zero to approximately $600,000 in the first 15 months. Built the digital and inbound mix - core website, landing pages, lead capture and follow-up, email marketing, content creation, broadcast and syndication plan, social media and SEO strategy - with a host of apps including WordPress, MailChimp and Unbounce.Managed creative - designers, copywriters, web developers - as well as production for print and digital projects. Used GIMP and PicMonkey for image editing.Developed processes and protocols that drive user engagement, brand advocacy, share of customer and sales - see PURE ProActive Facebook page. Helped make decisions about business strategy, product and market development, sales funnel, employee management, CRM, cash flow and process improvement. Served as counsel and problem solving partner to the company president.Built website traffic from zero to over 12,000 unique organic monthly visitors - Google Analytics. Negotiated PURE ProActive acquisition of Rejuvenation Institute.Built Rejuvenation Institute website, social presence, SEO strategy, newsletter, content creation, broadcast and syndication plan using Drupal, HootSuite, AWeber and more.Planned, promoted and executed webinars that educated and converted target market into new customers with Constant Contact and GoToWebinar.Coordinated a booth at the Health Freedom Expo and live presentations such as those for the patients of Dr. Monica Moore in downtown Chicago. Created remarkable content personally as well as through subject matter experts and an intern blogger. Ghost wrote articles for Chiropractic publications with monthly distribution of 60,000+ each.Worked with RejuvInstitute president to transform the existing product, increasing differentiation and improving end results. Identified barriers to growth, creating a long-term vision that led to profitability and acquisition by PURE ProActive. -
B2B Sales ConsultantCbeyond Sep 2008 - Nov 2009Atlanta, Ga, UsPersonally accounted for approximately $450,000 in sales. First team in Miami branch history to sign over 30 clients in one month. Multiple individual challenge winner.Utilized a variety of IT, marketing and communications applications to create custom technology packages and present them to small and medium sized businesses. Engaged my territory through prospecting, cold calling and appointment setting.Built referral network of happy customers and vendors in order to procure new business. One vendor relationship led to at least one new sale every month for over 12 months.Evaluated potential new hires and took them into the field to test their aptitude. Mentored newly hired reps, helping them gain product knowledge and running appointments with them. -
Public Relations InternPalm Beach Media Associates, Inc. (Pbmai) Jan 2008 - May 2008Earned Jer’s Handmade Chocolates coverage in NY Daily News (15M daily readers).Conducted public relations efforts for some of the agency's top clients such as Jer’s Handmade Chocolates, N. Reagan Spa and Acqua Filette. Wrote pitches and press releases, prepared press kits and pitched storys to journalists.Contributed to print design and proofreading for advertisements, websites, flyers, menus and web blasts for product and service clients.
-
Budget Director And Marketing Team MemberSynergy Marketing Group (Fau Event Marketing Program) Jan 2008 - May 2008“The most successful event in the program’s 5 year history.” Robert Ciraldo, FAU professorSupervised all budgets for the project, mediated disputes for fund allocation, administered bank account and distributed resources to ensure success of the project. Worked on promotions team to design the advertising campaign that produced a well attended, successful event. Collected data to determine the campaign’s effectiveness.
Matthew Kent 🦖 Skills
Digital Marketing
Seo
Social Media
Email Marketing
Marketing Strategy
Marketing
Google Analytics
Digital Strategy
Web Analytics
Interactive Marketing
Advertising
E Commerce
Social Networking
Strategy
Integrated Marketing
Technology Integration
Blogging
Analytics
Facebook
Inbound Marketing
Copywriting
Entrepreneurship
Web Marketing
Start Ups
Mobile Marketing
Wordpress
Newsletters
Matthew Kent 🦖 Education Details
-
Florida Atlantic UniversityMarketing -
Marquette University High SchoolCollege Prep
Frequently Asked Questions about Matthew Kent 🦖
What company does Matthew Kent 🦖 work for?
Matthew Kent 🦖 works for Labelium
What is Matthew Kent 🦖's role at the current company?
Matthew Kent 🦖's current role is VP, Strategy and Client Partner.
What is Matthew Kent 🦖's email address?
Matthew Kent 🦖's email address is mk****@****ago.org
What is Matthew Kent 🦖's direct phone number?
Matthew Kent 🦖's direct phone number is +131228*****
What schools did Matthew Kent 🦖 attend?
Matthew Kent 🦖 attended Florida Atlantic University, Marquette University High School.
What are some of Matthew Kent 🦖's interests?
Matthew Kent 🦖 has interest in Work, I Am Interested In Taking A Simple, Creative Approach To Life.
What skills is Matthew Kent 🦖 known for?
Matthew Kent 🦖 has skills like Digital Marketing, Seo, Social Media, Email Marketing, Marketing Strategy, Marketing, Google Analytics, Digital Strategy, Web Analytics, Interactive Marketing, Advertising, E Commerce.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial