Michael Kerr Email & Phone Number

Edinburgh, Scotland, United Kingdom

Leading all aspects of Paid Search as part of a wider Digital Marketing strategy to drive growth within KPI targets for clients.

Edinburgh, Scotland, United Kingdom

Head of Search & founder at Pentland Media. Paid search PPC & Digital Marketing consultants.*Tailored management for Paid search*Strategic Digital marketing solutions designed and implemented for businesses*Training across all aspects of search & digital marketing*Report builds across Google Data Studio, Excel, & Custom solutions

Scotland, United Kingdom

Leading the Paid search department with a focus on growing existing clients and developing new business opportunities. Owning the Paid search, Display and Paid Social channel whilst working alongside SEO and Website Development to ensure a synergised approach to Digital Marketing

Edinburgh, Scotland, United Kingdom

Development & implementation of the Digital Marketing vertical for Frame Media. Working alongside the Head of Digital & Media teams, providing a Paid search approach for clients to meet their KPIs

Edinburgh, United Kingdom

Managing the strategic direction and implementation of the Paid search strategy across a range of clients, covering PPC, Social & Display. Working alongside Client services, Organic, & Data scientist teams to develop strategies & follow through to implementation and refinement.Leadership of a team of 5 Paid Media managers, responsible for department processes, training & development, & mentoring.

Edinburgh, City Of Edinburgh, United Kingdom

Paid search (PPC) specialist; directly managing all aspects of paid search campaigns for clients, from initial kick-off through to delivery & strategic direction. Direct client liaison providing Strategic/Tactical/Operational guidance & recommendations based on identified/forecast KPIs & built out using knowledge on a range of Paid search engines & management/reporting tools. Ongoing SWOT analysis for strategic direction & tactical changes.Team management, with responsibility for workload, task distribution, quality control, & strategic implementation. Training & Team development based on knowledge gaps.Extensive experience across a range of verticals: Travel; (Flag Carrier airlines & Multi-national hotel groups), with activity across USA, EURAF, & APAC Markets, with responsibility for the strategic direction & implementation of all paid search. Additional sectors involve recruitment, retail, finance, legal, insurance, logistics, news agencies, B2B & B2C telecoms. For each of these I managed the delivery of services from kick-off to ongoing optimization & strategy. Management of accounts across multiple markets & languages, with extensive knowledge of Gobal-to-Local marketing, understanding & identifying local insights & adapting campaigns accordingly.Strong presentation & planning skills; leading strategy & review meetings, client training, & involvement in new business opportunities from RFP through to final pitch & commercials.In-Depth experience on a full portfolio of Engines & Reporting suites including Google, Bing, Yandex, Baidu, Indeed, LinkedIn, Twitter, Facebook, SearchAds360, DoubleClick for Advertisers, Google Analytics, Omniture, Marin, Kenshoo

Run PPC (Paid Search) training courses for eConsultancy, tailored to all levels, from beginners to advanced. This provides an overview of Paid Search all the way up to campaign setup, account structure, & optimisation strategies.

Ba (Hons), Marketing

Education record