Kendra Farrell Email & Phone Number

Washington D.C. Metro Area

• Assists in game-day media relations including, but not limited to, bringing athletes to Press Releases, writing post-game summaries, providing statistics to radio and media sources such as ESPN.• Works with the Patriot League and the NCAA for tournament games.• Updates databases with individual results of athletes performances for swimming, diving, and golf.• Analyzes and creates social media posts for the Loyola University Athletic Department on various accounts to encourage team support.• Utilizes Photoshop and InDesign to produce graphics to advertise athletic events.• Writes schedule and news releases regarding Loyola University of Maryland sporting event results.• Works to live feed statistics during Basketball, Soccer, and Lacrosse games and later creates official statistics books.• Generates athlete profiles including bios and headshots.• Completed a feature story on SJ Touhy, the young son in the Touhy family portrayed in the movie The Blind Side, with interviews from SJ, family members, and peers.• Serve as primary contact for Loyola’s NCAA Division I women’s volleyball team.• Write press releases and game/match notes, as well as other information that is disseminated to the media on a weekly basis.• Assist with game day management of Loyola athletics events.• Generate publicity for the program with written previews, recaps, feature stories, and social media posts.

Baltimore, Maryland Area

• Served on the strategic board to create the advertising campaign and disseminate the information and jobs to my teams.• Generated original concepts and content for Sagamore Spirit and executed the campaign and plansbook.• Created the advertising campaign concept and one of the consistent taglines.• Organized and managed the photoshoots for all creative executions.• Used Photoshop, InDesign, and Illustrator to create the creative executions.• Edited the visuals included in the plansbook.• Helped design and execute the plansbook.• Pitched to the client.

Wilmington, Delaware

• Wrote press releases for Wilmington Trust and M&T.• Worked as the project manager for the University of Delaware annual athletics magnet. • Created and facilitated more than 10 advertising, email, and content piece projects.• Wrote and edited company communications for external audiences.• Organized existing resources into a database to be referenced and repurposed.• Conducted a social audit of industry competitors and proposed a media plan for M&T at a marketing conference.

Wilmington, Delaware

Kennett Square, Pennsylvania

• Served as a saleswoman of the restaurant’s precooked meals• Assisted in problem solving to improve the marketing of Chef-a-Topia through distribution of samples and an aesthetically pleasing flyer design• Cooked and prepared meals within the restaurant as the only worker present for eight hours at a time in one shift

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Loyola Women's Club Lacrosse team Member of Lambda Pi Eta - honors fraternity

Combined Honours