Maggie Ford Email & Phone Number

As the Global Head of Social Media at Microchip Technology, Inc., I am responsible for directing the social media strategy for 50+ departments and business units worldwide to enhance awareness of our corporate messaging, products, and services.

Irvine, California, United States

Orange, California, United States

Directed social media and influencer marketing efforts to drive brand message to the Southern California market and encourage visits to the park. (I began working with influencers before there really was such a thing!) Promoted annual events as well as the venue as a year round destination for family fun. Led digital initiatives including web site redesign.

Irvine, CA

Directed and led brand development, digital strategy, and delivery of the firm's core messaging for both private wealth management and retirement plan services. (IFA is a fiduciary wealth management firm.)

Aliso Viejo, CA

Maximized division profitability by conceptualizing and leading digital marketing and social media initiatives. Areas of responsibility included social media (and social selling), content marketing and management of corporate and life insurance producer web sites, email marketing, digital / mobile solutions, and more. Managed a team of 4.

Seal Beach, CA

Managed the strategic planning, development, and execution of digital marketing and retail merchandising programs for clients including Hyundai, Kia, Lexus, Scion, Toyota, and Toyota Financial Services.

Irvine, CA

Responsible for new business development of JNR Incorporated's services including consumer promotions, incentive travel, meeting/convention services, and special events. In 11 months, successfully connected with and delivered formal RFPs to Wynn Oil Corporation, Del Taco, The Cheesecake Factory, Clarion Corporation, and others.Assigned by agency principals.

Recruited back to Alcone Marketing Group by the CEO as the account director on the California Lottery account. Also assigned as the overall account management lead for clients including eBay, eBay Motors, Jelly Belly Candy Company, Kia, Fleetwood RV, Mazda, Oroweat Bread, and Pay Pal.

Managed the strategic planning, development and execution of promotions and marketing programs to support the Buy.com brand, stores, vendors and products with $600 + million in annual sales across 11 stores. Led promotional marketing relationships with BMW, The NFL, Visa, and others.

Recruited by the general manager to lead the merchandising department including dealership incentive programs, sales promotion, digital and merchandise programs. Also managed warehouse and fulfillment operations.

Developed and executed national and international award and recognition programs for broker and company offices, sales associates, and corporate personnel.

Developed and managed promotions, loyalty programs, and special events for American Isuzu Motors Inc., Burger King, and British Airways.