• Drove a 40% increase in new customer prospects, resulting in future business for CPD Brands, as a Business Development Manager• Leveraged deep category shopper insights to prioritize growth opportunities, leading to a 15% increase in market share.• Boosted door coverage by 10,000 through effective project management, expanding market reach within 3 months.• Drove a successful Go-To-Market strategy, targeting key customers in strategic categories, resulting in a 40% growth and expansion into 18 new towns.• Spearheaded a successful data transformation initiative for L'Oréal Commercial, overseeing the transition to advanced analytics systems and processes.

• Realized a 2.5x increase in numeric distribution within 2 quarters, driving profit and promotional spend calculation for CPD brands.• Led the successful launch of a Retailer Loyalty program, resulting in a notable 20% incremental growth in Net Sales.• Implemented a distributor Pay for Performance model, reducing trade spend by 1.2% and boosting secondary sales objectives attainment.• Led the successful implementation of SAP and Sales Team benefits revision with distributors, resulting in a 20% increase in distributor performance efficiency.• Optimized Retail Sales cost center budgets, resulting in 15% reduction in spending and increased ROI.

• Enhanced skincare category sales by 20% through strategic category management based on deep shopper insights.• Drove a 3X increase in secondary sales volume within 6 months through strategic category development using Nielsen insights, boosting market competitiveness.• Drove a twofold increase in numeric expansion through market analysis, resulting in enhanced customer-specific trade category plans.• Boosted market share by 1% through strategic Shopper Marketing insights, driving revenue growth and competitive advantage.• Identified category growth opportunities for Skin Care resulting in a 5% incremental growth and expanding numeric coverage by 5,000 outlets.• Conceptualized and executed the localization of the skincare portfolio, enhancing market competitiveness and leading to a 3X increase in secondary sales volume.

• Led the groundbreaking creation of L'Oréal Beauty's inaugural omni-channel customer experience, catalyzing a remarkable 40% surge in sales while elevating customer engagement through flawlessly integrated online and offline strategies.• Led the successful management of a region worth PKR 1.17 billion, resulting in surpassing CPG sales targets and achieving substantial financial gains.• Achieved 34% GLY, collaborating with Cross-Functional teams to deliver accurate Budget/Trend on high volume customers, resulting in improved sales planning and profitability from existing and new accounts.• Led contract negotiation process resulting in a 5% cost reduction and improved customer relationships, positioning the company for increased profitability and enhanced client satisfaction.

• Implemented trade marketing strategies by consolidating monthly projections to develop bottoms-up forecasts, enhancing retail and net sales planning accuracy. Enhancing sales support efficiency by 15% and reducing planning errors by 20%.• Strengthened team's selling capabilities through personalized training and coaching. Managed projects, simplifying processes and expanding reporting, resulting in a 15% improvement in commercial planning accuracy.• Successfully conducted comprehensive market analysis, encompassing competitor scrutiny, evaluation of market share, and insightful analysis of demographic trends. Identified strategic opportunities leading to a 20% increase in market penetration and a 25% growth in consumer engagement.

• Managed international key accounts, driving 19% growth in sales through effective promotional activity and budget/trend planning. • Collaborated with Marketing and Supply Chain teams to drive a PKR 100 million revenue increase through strategic planning and forecasting.• Successfully penetrated a new retail channel within government institutions, leveraging strategic category management insights to tailor product offerings and optimize planogram layouts, resulting in a 20% incremental sales increase.• Optimized purchase order delivery scheduling, resulting in a 15% increase in on-time deliveries, improving customer satisfaction and retention.

• Managed Trade payments to distributors resulting in a 15% reduction in payment processing time, improving cash flow and vendor relationships.• Improved trade spending effectiveness by 20% through identifying and sharing best practices, resulting in increased ROI and cost savings.• Enhanced the Point-of-Sale Material for Modern Trade by implementing data-driven insights, leading to a 20% reduction in promotional spend and a 10% increase in net sales.

Joined as a Research Analyst in Research Department, Responsible for preparation of Monthly Fund Managers Reports, Comparative analysis of Faysal funds with its peers, prepare financial models, Budget review, Islamic screening of Companies.

I was intern in the Investment Advisory Department. While on internship I prepared Investment Policy statement, prepared monthly performance reports, Prepared Investment Advisory Proposal Presentations, Calculation of yield for T-Bills and Inter-office Memorandum for Investment Advisory Department.

Joined as an intern in the Investment Advisory Department. While on internship I prepared Investment Policy statement, prepared monthly performance reports, Prepared Investment Advisory Proposal Presentations, Calculation of yield for T-Bills and Inter-office Memorandum for Investment Advisory Department.