Mohammad Khartabil is the chief business development officer and co-founder at ArabyAds. With more than 15 years of experience in business development across digital marketing and advertising companies in the Middle East, Mohammad has worked tirelessly to improve awareness about the performance marketing industry in MENA.In his current role, Mohammad has been instrumental in building and growing ArabyAds, making it a leading e-commerce marketing platform in the region. A firm believer in creating sustainable business and providing a competitive advantage, his working approach has resulted in exponential growth. Under his mentorship, the team has forged significant and long-term partnerships with advertisers and publishers. In addition, Mohammad has been responsible for creating the go-to-market strategies integral to the expansion of ArabyAds. His key responsibilities include business development, sales, product management, operations, and P&L.Mohammad is also the co-founder of Arab Affiliate Summit, the first performance marketing annual event in the MENA region. Before joining ArabyAds, he worked at various leadership positions in TailWind EMEA, RewardCraze, and Ikoo, where he built many new properties, focusing entirely on the Middle East market.Mohammad holds a degree in Computer Science from the American University of Sharjah.