Marion K. Email & Phone Number

Greater Chicago Area, Il, Us

Driving trade marketing strategy and annual growth planning at Mondelēz, ensuring iconic brands succeed across diverse markets through strategic vision, tactical execution, and deep market insight :I lead the development and management of the trade marketing strategy for the AFH (Away From Home) and Export segments at Mondelēz. My role involves designing and executing tailored marketing initiatives for iconic brands such as Oreo, Milka, LU, Côte d'Or and Philadelphia, adapting strategies to meet the unique needs of each market. This ensures maximum product visibility, drives demand, and fuels growth. I work closely with sales teams and external partners to ensure the success of on-the-ground activations, all while aligning with the company’s overarching goals.In addition, I spearhead the preparation of the Vision and Growth Plans, focusing on both strategic vision and tactical execution. This involves crafting growth-oriented frameworks that serve as a roadmap for category development, ensuring alignment with business objectives and customer needs. By balancing long-term strategic goals with immediate, actionable plans, I drive market share expansion and profitability across diverse segments. My approach combines deep market insights, data-driven decision-making, and close collaboration with cross-functional teams to foster sustainable growth and ensure our offerings are always competitive and relevant.

Natick, Ma, Us

Define and implement the global BtoC digital acquisition strategy (18 countries): build a team of experts (from 6 people to today 20 people) divided in 4 departments (Performance, CRO, Digital Platform, Digital Content), develop the medium and long term action plan according to business needs with a customer centric approach including: SEO, Paid media, automation, customer journey and content in order to improve the quality and quantity of leads, increase ROI, and support BtoB sales, with a budget of about 10M€.Key achievements:Increase of leads by 5, increase of ROI by 2, launch of 10 new markets, implementation of a digital marketing stack, recruitment of experts, digital sellout from 25% to 65% in one year.

Issy Les Moulineaux, Fr

Digital marketing leader within the global Digital transformation - Head quarterSupport & guide 35 Sodexo countries to upgrade their digital marketing - BtoB marketing- Define & support Marketing automation strategy and the deployment of HubSpot tool: focus on Personae, Customers journey, Digital content, Predictive scoring, Marketing campaigns, Workflows, A/B test, Landing pages & Chatbot- Support Outbound strategy: focus on Sales Navigator adoption- Develop a Digital marketing Analytics project through the commercial funnel- Manage the global SEO strategy & usage of tools- Assess subsidiaries on digital marketing: methodology & deliverables, best practices, points of improvement, restitute analysis, action plan, workshops... to develop Digital marketing maturity in local- Share best practice & develop the Digital community- Define skills needed & implement a target Organization- Team management of digital marketing experts- Recruit, manage & challenge digital marketing Providers and manage BtoB digital marketing BudgetKey achievements:- PEOPLE: Upgrading countries digital marketing competences; Integration of a target organization for local marketing teams; Online training program on Digital marketing expertise’s; Centralization of the digital marketing competences- PROCESS: Definition of marketing automation standards and creation of guidelines to implement the tool & run the strategy; Creation of an automatic digital content analysis tool; Digital marketing audits of 14 subsidiaries supported by the development and monitoring of an action plan- TECHNOLOGY: Definition of the Digital marketing Stack; Negotiation of providers’ contracts (cost reduction of 30%)Skills:- Overview on digital marketing assets, digital transformation expertise : Automation, SEO & SEA maturity- Communication with operational & top management levels- Manage major international projects in parallel- Change management- Work with performance indicators- Team leadership

London, Uk, Gb

Reed Midem (BtoB events)from 11/15 to 11/17Role : Digital Marketing management for 14 BtoB events :- Marketing automation & Digital Campaign Management- Websites management including SEO - redesign of websites- Acquisition & Loyalty (SEM, SEA & SMA)- Social Media plan (Blog, Facebook, Instagram, Twitter, WeChat)- International environment (Worldwide with a focus on Europe, China, LATAM)- Implementation of tools as JIRA, Eloqua, Adobe CMS- Set up of dashboards & KPIs- Digital budget management- Team Manager (13 people)- BtoB

London, Uk, Gb

LexisNexis (Legal research)from 12/14 to 07/15Role : brand, partnership and product strategy- Brand strategy development- Definition of the Marketing & Communication strategy- Partnership & Events- Advertising- Go to market- Sales forecast- BtoB

Neuilly-Sur-Seine, Île-De-France, Fr

7 months missionRole : business development- Mobile application sale (SaaS mode)- Develop brand awareness- Acquiring new targets- Project management- Drafting of commercial documents - Development and reporting tool for monitoring activity- Marketing strategy- BtoB

Company creation & development of interior design and remodel business through an eCommerce offer.Role : e-Commerce offer development- Development offers digital "e-pack"o Implementation of the Websiteo Design offers "e-pack" box dematerialized formo Development of pricing offers and implementation of the payment systemo Preparation of the sales pitch and general conditionso Creation of the graphic- Acquisitiono Referencing and dissemination of offers via search engines (SEO, Google Ads, Facebook Ads)o Creating and updating a blog and a presence on social networks (Facebook, Twitter)o Street marketing (creation and distribution of flyers from precursors)- Project Managemento Preparation of specifications and study quoteo Development Partnership (craftsmen and suppliers)o Design and project monitoring (stakeholder coordination, timeliness and quality)- Monitoring of new technologies for housing and monitoring market trends- Development of customer portfolioo Individualso Companies (showroom, shop, hotel)o Audiovisual productions (film & et series)

Burbank, Ca, Us

Role from 2007 to 2009 : Management of Disney Mobile Studio France & Benelux - Gain thorough understanding of Disney mobile games and Personalisation content portfolio- Management accounts Operators and Aggregators (Orange, Vodafone, Bouygues Telecom, TMobile, KPN, Cellfish, Pixtel, Cellcast...)- Distribution of content from accounts- Establishment and implementation of media plans and marketing- Adaptation of content and communication locally- Production performance analysis and positioning (innovation, manufacturers, competitors)- Establishment of promotion of Disney trademarks in collaboration with all Disney entitiesRole from 2010 : Management of New Media distribution for Disney Media Distribution France- Management of Mobile business - Management of Game on Demand business through aggregators or direct partnership with distributors- Management of Video on Demand business (SVod, TVod, EST)

Saint Cloud, Hauts-De-Seine, Fr

Role : Portals Project Manager in Europe & Africa- Team manager (2 people) in charge of international global portals projects for MVNOs and operators: Orange, Digicel, Coriolis, Togo Cellulaire, Tigo- Management of mobile Internet portals activities (planning, testing, internal & external communication)- Development of partnership with content suppliers such as Universal, Siemens, L’Equipe, Reuters, EA or Player X- Optimization of the ROI on the existing portals activities- BtoBtoC

Redmond, Washington, Us

Role : Coordination of R&D, Marketing and Sales for Pacific area (Australia, New Zealand)- Team Manager (6 people) in charge of the projects related to R&D, Marketing, Content and Sales Teams - Customer and account follow-up: Vodafone, Telstra, Optus, Fet- Launch and follow-up of WAP, WEB, PDA and I-Mode projects (test & validation)- Reporting of sales and business analysis- Database integration and back-office (content & statistics tools management)- Promotions & offers implementation- BtoBtoC

Meudon-La-Forêt, Fr

Role : Development of partnership and content services- Design and realization of news & sport services on SMS and IVR - Development of Marketing indicators: follow-up and analysis of trends on the Star Academy activity (with TF1 French TV channel) - Leveling with competition: improvement of the existing services on SMS & IVR- WAP Project: ergonomics, pilot testing of the sites, market and competitor analysis

Olympia, Wa, Us

Internship - Olympia, WA, USARole : Business plan and content servicesTraining on the culture of American companies, developing business plans, database design to allow digital offers and development of real estate advertisements

Teaching French to two High School classes

Sustainable Business Strategy

Master 1 (M1), Marketing & Digital

Senoir, High School Diploma