I am a web purist, always looking to make a site forward compatible, to constantly improve a site's performance, and improve the user experience. My passion, without a doubt, is Developing. I love the competition of Developing, and the psychology of what drives a user to click. Tie Developing and user initiative together and you have good if not great ROI. I have a development background and do a lot of tactical Developing testing on my own servers/websites, because I like KNOWING how things work and how they affect a website.