Lead P&L, product, & strategy for measurement and AI product

Strategic and operational product management and strategy consulting services• Lead on product and partnership strategy for data/IP rights management startup focusing on Generative AI - accountable usage of proprietary data in LLM training & tuning, vector embeddings & databases, prompt engineering• Lead PE backed tv / digital ad spend & predictive intelligence firm through strategic planning, roadmapping, and agile transformation

Provide advisory and consulting services in product strategy, product management, and agile development

Reported to the CEO and was a member of the executive team. Owned overall vision and strategy. Led Simulmedia to cross-channel TV (Linear + CTV) and in-game (PC + Console) advertising future. Some key achievements in the role include:• Established go forward vision and strategy culminating in TV+, an end-to-end planning, buying, and measurement platform for cross-channel TV and gaming advertising • Attained incremental growth of $10M CTV and $1.4M gaming revenue and 50+ advertisers through 2022• Oversaw PlayerWON strategy and hiring; formed dedicated product team to accelerate build of ad server, portal, and SSP integration to scale game inventory and direct and programmatic demand• Established new organizational structure and operating model to increase focus on strategic TV+ and PlayerWON verticals; sunset underperforming verticals after assessing suboptimal unit economics (churn, operational cost, budgets & growth)

Led product and strategy for programmatic, social, and publisher verticals. Grew programmatic and social to where they became fastest growing areas of IAS and greater than 50% of company revenue.2021 - IPO (NASDAQ:IAS)2018 - Acquired by Vista Equity Partners ($850MM)Some key achievements in the role include:• Defined case and drove acquisition of ADmantX (closed 11/2019); led integration and go-to-market of contextual solution, Context Control, delivering $8M+ new programmatic revenue in 2020 ($90M in 2022) and spearheading post-cookie privacy-centric audience / contextual targeting strategy.• Accelerated programmatic growth to 40+% YoY via strategy and investment on pre-bid predictive optimization products in growth channels (video, mobile, CTV), driving distribution across all leading DSPs including Trade Desk, Google DV360, Amazon, Xandr and pre-bid automation/bundling; business unit revenue now constitutes 47% of company revenue • Developed and led social strategy and focus on deepening partnerships with YouTube and Facebook via launching differentiated brand safety and suitability solutions (measurement and targeting); drove 110% YoY growth• Supervised continuous innovation of brand safety ML models on YouTube and Facebook with coverage across 40 languages and led co-innovation and subsequent launch with TikTok• Led development and launch of publisher optimization product, custom ML models emitting real-time inventory predictions for publishers for use in their ad server, helping secure and drive $14M+ ARR and overtake leadership in publisher vertical from Moat

Established and led Product Management and oversaw strategy and buildout of platform and exchange for real time, programmatic marketing and advertising within emailSome key accomplishments:• Oversaw and led buildout of platform (ad exchange, DSP, SSP) plus external integrations with DSPs (MediaMath, Trade Desk), data partners, and DMPs resulting in $2M in RTB spend in 2015• Defined and launched offline to online data onboarding partnership with LiveRamp generating over $3M revenue in first year and 35% YoY growth• Owned product strategy and roadmap for core machine learning conversion optimization driving month over month increases in platform margin and revenue• Launched CRM data activation and targeting solution, LiveAudience, driving 3.6B impressions and $7M revenue in 2014 and exhibiting 150% growth in 2015• First Product Manager, built and led team of 10+ across product, design, and program management• Led adoption of agile scrum methodology, conducted training for development teams, and coordinated transition from two-week delivery cycles towards continuous delivery model

Owned product strategy and developed next generation audience offerings for Proclivity’s Customer Valuation Platform. Led transition from email list segmentation and optimization business to programmatic. Drove strategy and creation of proprietary audiences resulting in 20% of revenues being driven by newly acquired consumers in latest display campaigns.

Headed product team driving strategy and development of non-paid media products (SEO, social, coupons, reviews) for local SMBs. Coordinated and managed team to improve and deliver new SMB products resulting in portfolio generating $10MM+ annual run rate early in life cycle.

Managed, developed and negotiated all of ContextWeb's data solutions and partnerships. Spearheaded partnership and integration with Datran ultimately leading towards merger between the two companies to form Pulsepoint. Owned product initiatives for agencies. This included ContextWeb's Agency Trading Desk as well as suite of reporting, analytics and insights tools and interfaces.