Oversee large-scale email campaigns in both retention and acquisition channels for a variety of US-based businesses in both B2B and B2C sectors. • Created reporting for internal and external stakeholders detailing in-depth results from email campaigns along with learnings, suggestions, and comparisons. Reporting resulted in better understanding of email performance and future email successes.• With a thorough understanding of email deliverability and inbox placement, developed in-house tools so that large-scale acquisition emails saw higher-than-usual open and engagement. • Relied upon as the internal SME, worked closely with client and internal partners to determine short and long-term strategies for email marketing programs. In addition, recommended 3rd party vendors, and email tone, cadence, appearance, and testing parameters. • Developed AI tool to determine audience segmentation and personas which resulted in better-targeted email outreach, increasing open rates, click rates and overall email performance.

• Increased website conversions and customer satisfaction by working with a team of usability experts, graphic designers, product managers and content creators on a B-to-B payment offering.• Oversaw introduction of a new product variation from concept to completion, positioning, and follow-up.• Identified and improved upon trouble spots in the product conversion process by monitoring analytics and site traffic.• Successfully promoted results of Forrester and similar research studies to wide audience via channels such as collateral, website content, social media, webinar.

• Increased open and click-thru percentage of outbound emails by overseeing the creation, process flow, scheduling, improvement, analysis, A/B testing and technical aspects of weekly outreach, going out to 125,000+ members weekly.• Grew visits yearly by providing detailed analyses of website traffic and member-based activity information to revenue and product-based stakeholders. This allowed them to align resources and assets based upon topic interest, member interest, asset popularity.• Improved customer satisfaction and tool development by performing all aspects of usability testing on a variety of existing and in-development webpages and online tools. Reported detailed findings and improvement recommendations to developers and site captains.• Gathered actionable insight into member behavior, in-the-moment feedback by overseeing and analyzing a number of website quality surveys going out to 10,000 website users. Data was used for benchmarking member experience, aligning resources.• Saw outreach results of greater than 400% average by creating new mailing types, including Welcome, New Members and Post-Event Follow-up.• Streamlined writing process and improved content consumability by creating departmental go-to documents regarding email creation, best practices, process improvement• Identified ‘working’ and ‘underperforming’ web content by creating branded weekly, monthly and ad-hoc reporting on website usage, top downloads, searches, trends and provided analysis and opportunities for growth.• Managed both local and remote employees.• Improved website functionality/usability/customer satisfaction by partnering with content creators, designers and e-learning developers.• Frequently cited for internal client support and willingness to provide assistance/guidance to others; seen as go-to person for web analytics, email marketing amongst colleagues in different departments/practices.

• Oversaw all aspects of hospital consumer website and intranet site for employees.• Developed, analyzed and utilized successful Search Engine Optimization and pay-per-click campaigns on MSN, Google and Yahoo! Platforms.• Monitored website statistics and contacts to track site success and visibility.• Created and monitored monthly email campaign sent to local customer database.• Created online appointment form, which resulted in over 100 appointments per month, and a projected $720,000 in yearly income.• Implemented web 2.0 features into websites, including blogs, forums, and podcasts.• Consistently set new highs in monthly website visits and activity, tripling since FY 2005.• Monitored other hospital and medical websites to ensure competitive advantages and best practices.• Acted as liaison to hospital service line coordinators to market their departments, events, classes and services online and through third-party regional web presences.• Assisted in hospital event planning and regional awareness.