Matthew Kirk Email & Phone Number

Harrogate And London, United Kingdom

Finished successful stint at Mr Wheeler Wine, working for Chairman / CEO across online wine retail, direct marketing and fine wine investment. Now scouting for other project-based work in digital marketing, marketing strategy (including profitability), direct marketing and customer management

Colchester, England, United Kingdom

London

Brought in by the Board and have successfully managed the business to gain a partner / purchaser who is investing for future growth. I ran the business, brokered the deal between the Board, the administrator and the purchaser and I am now advising the purchaser on integration and growth.

London, United Kingdom

A new wine publishing business, launched to great acclaim in Spring 2019 with now five books, website, social media ... exciting! First book is a re-published and enhanced Wine Tasting by Michael Broadbent MW and we are just publishing the Chateau Musar story (April 2020).

Stevenage, United Kingdom

I joined The Wine Society to explore my passion for wine and also because there were some great transformation challenges in digital and brand.At The Wine Society I covered all aspects of marketing (and effectively sales too) in a very competitive sector. This included customer acquisition and retention, digital (web, apps, social), direct marketing, CRM, PPC / SEO, PR and brand. I had a team of 25 staff, grown from 15 when I started thanks to a major Digital / E-commerce investment. I'm very keen on teamwork, my department at The Wine Society rates as a '2-star' organisation in the Best Companies survey, significantly above the overall organisation's score.I'm passionate about the opportunities from digital and am proud that The Wine Society has been awarded Online (Wine) Retailer of The Year awards for 2017 and 2018.I was a member of the Executive Team that runs the overall business; I had responsibility for Marketing and since joining in early 2010 I made significant transformations largely through strategy definition and execution:1. From a primarily mail-order business to a majority online business, with an integrated web / apps / social / best multi-channel marketing operation2. New approaches to CRM, currently implementing a new solution to enable significant improvements to our targeting and relevance to our members (customers)3. Brand re-positioning towards younger wine drinkers, including target audience, brand essence and visualsThis may sound too much for a traditional organisation, but there's a great willingness to do the right things, and we have been awarded Decanter "Wine Merchant of the Year" for 7 of the last 8 years which shows that the transformations are really working.I've also been on the faculty for industry courses run by the Wine and Spirits Education Trust (WSET), presenting on business and commercial knowledge to up-and-coming wine business people.

Senior consulting in mobile telecoms and online / digital with clients big and small. Main deliverables are improved financial performance, clarity of objectives and plans and sharper customer propositions, as well as the right partnerships for content and distribution where needed.

London, United Kingdom

Responsible for developing and driving revenue from Orange’s online presence on both fixed web and mobile web portals (orange.co.uk and OrangeWorld). Leadership and transformation of a direct team of 150 staff. Responsible for traffic generation to the online properties as well as monetization through content sales, online advertising and partnerships and driving traffic to Orange's online shop and e-care.Teams included advertising sales, portal and content operations, marketing, products and service development, web design and usability, 3rd party partnerships (including premium SMS), mobile advertising and commercial partnerships

London, United Kingdom

Responsible for Sales, Marketing and supplier negotiations for all mobile phones and other devices activity for Orange UK - over 6 million phones purchased and sold per year, over €30m marketing budgets.

Senior consulting sales and delivery in FMCG and telecommunications industries in UK and Europe. Mainly in sales and marketing areas or start-up management

Director for the Dutch affiliate of Orange with full profit and loss responsibility for the prepaid business (revenues $100 million, 850,000 subscribers). Improved profitability (reduced losses) by over $10m through profitability analysis and reducing subsidy.

Uk, France

Market research (France, UK, Europe), Marketing (UK), Sales Planning and Forecasting amongst other activities.Departmental head at age 29 in Mars France.