Data is ubiquitous, and your audience is more attuned to mis & dis-information now more than ever, so getting the interpretation right has never been more critical... I have over 15 years of experience doing just that by creating deeply thought out research paths that mirror and reflect the context of that day's culture. --How my work/experience helps you--- Cultural Insights Expertise: I have learned from cultural leaders throughout my experiences, and incorporate their deeper insight so that you you stay relevant with the right audiences. My mixed method experience in providing brand positioning, co-creation, segmentations and other solutions help you stay relevant as generations and markets change.- Innovative & Comprehensive Approach: New techniques (like AI, video responses, community, and linguistics, etc.) are paramount to staying ahead and providing unique perspectives, I ensure they enhance and work with more standardized methods to create a comprehensive view.- Cross-Industry Expertise: Drawing on deep experiences across many industries (media, travel, cpg, tech, finance, and more) allows me to broaden out my perspective to provide unique approaches from one sector to the next. - Youth Expertise: By design, and chance, I have been working with youth focused brands/outlets for over a decade, and am attuned to the shifts in youth behavior.--Bottom Line--- My work has driven Millions in revenue, by creating effective sponsorships, optimized product/service/campaign strategies, and built compelling thought leadership to reduce churn and increase the consumer's lifetime value for brands in an array of industries.