Developed and skinned .NET MVC/Web forms web applications to closely align with the client’s brand guidelines, where every system is a copy of a core product (either a digital asset management system or a web-to-print application) with extensive customizations on top. Developed brand new systems, including a version-controlled collaboration tool, and internal points-based e-commerce, and a custom CMS with predefined modules for a corporate website. Defined standards for UI architecture, modules, and processes. Played an integral role in solution architecture decisions.ClientsHBO, Gap, Fila, AT&T, T-Mobile, Visa, StateFarm, TD Bank, and more.Accomplishments● Reduced customization time for the core application by over 400% by optimizing and modularizing the code● Developed a full UI framework in SASS based on OOCSS and SMACSS, further reducing customization time and also significantly improving the maintainability and scalability of our applications● Introduced responsive design and the mobile-first approach, and single-handedly translated desktop-only designs into dynamic, cross-device layouts● Collaborated with other departments within the InterBrand network, contributing to the major success of the first cross-device website for their annual Best Global Brands publication

Maintained and developed for the College’s official public and internal web pages - a legacy system with over 15,000 pages, a large number of which have to be updated annually. Worked closely with different departments to create microsites that answer their needs and uniqueness while still supporting the institutional mission and design standards. Improved/optimized for SEO, accessibility, and usability. Developed email/web campaigns. Project managed sites.Accomplishments● Developed an award-winning front-end architecture that allows for layout diversity while still maintaining visual and code consistency.● Converted over 75% of the approximately 15,000 pages from table-based layouts to the aforementioned interface.