Project manager, account manager and marketing strategist for Indigo, a benefits communication service of Wellmark Blue Cross and Blue Shield.

Supported the company’s marketing and sales goals by developing and implementingmarketing communications strategyActed as a liaison between Kemin Nutrisurance and other Kemin functions and external advertising/PR agencies to drive the design, development, deployment and tracking of advertising/communication campaignsPurchased and placed advertising space, managed advertising budget and tracked/reported marketing performance metrics on a regular basisManaged communication cadence to all target audiences including drafting product messaging and collateral, press releases, employee communication and external website contentManaged and coordinated industry trade shows, customer symposia and other global events.

Execution of all marketing functions—including developing and implementing the firm's annual marketing plan; working with division chairs and department heads to carryout tactics; writing RFP responses and client pitches; coordinating client and community events, including three annual seminars; developing collateral materials for the firm and practice areas; maintaining the firm’s website, blogs and micro sites; writing news releases and actively pitching stories to the media; advertising; and managing the client database.

Developed and implemented comprehensive marketing and communication plans for hospital service linesAdministered and maintained Mercy's websitesManaged exclusive health care partnership with a regional shopping centerOversaw corporate advertising schedule for all service linesDeveloped content for patient education materials, annual reports, advertisements and premiere pieces;Planned and executed special events - including continuing education conferences, community health education and lectures, screenings and internal eventsPresented quarterly marketing reports to stakeholdersEditor of the Mercy Bulletin

Developed and implemented marketing and communication plans for internal and external audiences;Wrote and designed marketing collateralResearched and wrote a bi-monthly horticulture column for the Des Moines RegisterMaintained Reiman Gardens' website and developed bi-monthly e-newsletterCoordinated annual concerts, festivals and other special eventsWorked with volunteer committees and sponsoring organizations to organize events, fundraisers and other special projectsManaged the guest services team

Wrote and edited company news releasesDesigned marketing materials and online advertisingCoordinated and staffed national technology trade shows