Director Of Content And Events
CurrentDriving website, messaging, events, and content program launch for AEON School, the new iteration of Avenues Online and Avenues Silicon Valley.
Jun 2024 - Present
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Melissa Keller Email & Phone Number
Content Marketing Leader | Brand Strategist & Storyteller
at
AEON School
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Current company
Role
Content Marketing Leader | Brand Strategist & Storyteller
Location
San Francisco Bay Area, United States
Who is Melissa Keller? Overview
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Melissa Keller is listed as Content Marketing Leader | Brand Strategist & Storyteller at AEON School, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Melissa Keller.
Melissa Keller previously worked as Director of Content and Events at Aeon School and Director of Content and Events at Avenues The World School. Melissa Keller holds Master Of Science (M.S.), Journalism - Digital Media Concentration from Columbia University - Graduate School Of Journalism.
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AEON School
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Profile bio
About Melissa Keller
Throughout my career, I've had the privilege of capturing the essence and vision behind some of the world's most iconic brands through content and event experiences, including:* The global school challenging the boundaries of modern education* The tech startup pioneering innovative digital experiences for retailers* The nonprofit dedicated to fostering cross-cultural connections for artists* The financial powerhouse fueling the dreams of Silicon Valley's visionaries* The legendary hotel renowned as "the greatest of them all"My life's work revolves around helping global brands discover narratives that resonate deeply with their audiences, and in operationalizing those narratives through consistent content and event experiences across markets. Armed with my journalistic sensibilities and an affinity for the cutting-edge, I am constantly experimenting with new perspectives, formats, and mediums. My role extends beyond storytelling — I empower teams of creatives, producers, and strategists to unleash their full potential.If you share my passion for storytelling, content innovation, and the strategic use of new technologies, let’s connect!
Listed skills include Politics, Social Media, Political Campaigns, Public Policy, and 17 others.
Current workplace
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8 roles
Melissa Keller work experience
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Director Of Content And Events
• Drive the continuous evolution of the company’s narrative voice and creative direction through research, workshops, and C-Suite collaboration.• Increased brand awareness and customer base growth upwards of 30% through targeted content and events strategies.• Develop and oversee global<>local content and events strategy, scaling processes to other teams in the U.S. and globally.• Manage a team of content and events managers, ensuring the production of high-touch content and physical and virtual experiences.• Analyze performance metrics and feedback to continuously improve content and event effectiveness in relation to business goals.• Managed social media advertising budgets effectively, optimizing spending for maximum reach and engagement.
Feb 2022 - Oct 2024
Vp, Content Marketing
• Established content marketing strategy across B2C and B2B channels for Synchrony’s retail startup, GiftNow• Managed GiftNow’s first interactive content marketing campaign, generating 40m+ impressions in the peak retail season• Produced short film “The Exchange,” which won a Gold ADDY (Best Internet Commercial) and a Silver Shorty Award
Jul 2019 - Jan 2021
Content Director
• Managed digital content production for 20 enterprise clients, including financial services and technology brands• Achieved 95%+ client retention each quarter• Architected content management systems for unique client use cases• Implemented cross-functional processes and business strategies as the agency expanded globally
Aug 2017 - Jul 2019
Sr. Content Strategist
Sep 2016 - Aug 2017
Social Media & Content Manager
• Created and implemented the hotel’s content marketing and social media strategy across channels• Won the 2015 HOTELS Magazine “Best Use of Visual Networks” award for our #waldorfmoment influencer campaign• Grew priority social media platforms from a following of 2,000 to 20,000+
May 2014 - Sep 2016
Digital Content Producer
Sky Publishers Ltd.
• Crafted a strategic online presence for small businesses• Created professional communications for clients, including branding, Web, social media, and email content
Aug 2010 - Mar 2013
Columnist
Independent News
• Served as music columnist, profiling local and national live music acts that came through the area• Held the City Council beat, reporting on local government affairs
Aug 2008 - Mar 2009
3 education records
Melissa Keller education
Master Of Science (M.S.), Journalism - Digital Media Concentration
Business Perspectives For Creative Leaders Program
Bachelor Of Arts (B.A.), Communication Arts - Journalism
FAQ
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What company does Melissa Keller work for?
Melissa Keller works for AEON School.
What is Melissa Keller's role at AEON School?
Melissa Keller is listed as Content Marketing Leader | Brand Strategist & Storyteller at AEON School.
Where is Melissa Keller based?
Melissa Keller is based in San Francisco Bay Area, United States while working with AEON School.
What companies has Melissa Keller worked for?
Melissa Keller has worked for Aeon School, Avenues The World School, Loop Commerce, A Synchrony Solution, Newscred, and Waldorf Astoria New York.
How can I contact Melissa Keller?
You can use AeroLeads to view verified contact signals for Melissa Keller at AEON School, including work email, phone, and LinkedIn data when available.
What schools did Melissa Keller attend?
Melissa Keller holds Master Of Science (M.S.), Journalism - Digital Media Concentration from Columbia University - Graduate School Of Journalism.
What skills is Melissa Keller known for?
Melissa Keller is listed with skills including Politics, Social Media, Political Campaigns, Public Policy, Public Speaking, Votebuilder, Political Communication, and Political Consulting.
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