Michaela Madden Email & Phone Number

San Bruno, Ca, Us

Chicago, Il, Us

• Craft compelling copy for marketing emails, paid social, digital assets, OOH placements, & more• Partner with designers, strategists, & other stakeholders to develop marketing campaigns from concept to completion• Edit customer communications for clarity, grammar, & consistency with United’s brand voice guidelines• A/B test creative assets & personalized offers to improve customer engagement• Leverage consumer insights, trends, & competitive research to identify new marketing ideas• Pitch new business ideas to leadership, including a Duolingo partnership & a United Student Credit CardMarketing Strategy Cross-Training• Deploy email campaigns to 250,000+ MileagePlus members to drive TSA PreCheck & Global Entry enrollment• Manage the targeting, creative strategy, & creative brief for multi-channel marketing placements• Review rounds of creative assets, providing feedback to designers, writers, & external agency partners

Chicago, Il, Us

• Led copy creation for our Cyber Monday email campaign resulting in a record-breaking 182M miles redeemed• Increased email engagement by 172% for our MilePlay campaign through A/B subject line testing• Drove destination awareness & bookings through copywriting for our International Route Support email series

Chicago, Il, Us

• Lead a competitive research project focused on marketing communication approaches competitors are taking in the COVID-19 environment• Developed content recommendations based on research and interviews to strengthen our brand positioning• Assisted marketing editors in creating copy for various marketing initiatives while adhering to our style guide

Paris, Fr

• Managed paid search & social campaign strategies alongside media managers for clients including Belk and DeVry University• Wrote digital advertising copy for paid search and display campaigns• Conducted keyword research and provided keyword recommendations for paid search campaigns• Delivered insights based on campaign data from Facebook Business Manager, Adobe Analytics, and SA360 platforms

Chicago, Illinois, Us

• Wrote marketing copy & brand messaging for entrepreneurs and start-up companies • Developed brand strategies for clients over the course of 8 weeks, including the creation of 100+ page brand books• Lead weekly client strategy meetings alongside senior brand strategists

Greenbelt, Md, Us

• Managed the full sales cycle at 1000 South Clark, closing 10 sales as an intern while maintaining a 92% occupancy rate• Communicated daily with 300+ residents through phone calls, emails, and in-person meetings• Presented an original brand partnership proposal to corporate executives of Bozzuto in Greenbelt, Maryland

• Supported the launch of the Study Abroad U online program by researching target markets & developing email content

Bachelor Of Arts - Ba, Marketing, Minor In Creative Advertising

Marketing