Mk Marsden

Mk Marsden Email and Phone Number

πŸš€ Unlock Profitable Customers with AI Insights | Double Your Sales & Marketing Impact Fast | Proven Team with $Billions in Client Growth | Keynote Speaker All Things B2B @ Touchpoint Strategies
Mk Marsden's Location
New York, New York, United States, United States
Mk Marsden's Contact Details
About Mk Marsden

Touchpoint Strategies helps companies look at data, find their Winnable Available Market (WAM) and figure out how to get growing again.Most mid-market companies fail to align their teams to their buyers or track the right data, leading to wasted time and missed opportunities with high-value customers.At TouchPoint Strategies, we pinpoint our clients most profitable buyers and the exact actions that could double your sales. With over $1B in growth generated for clients and 100+ years of combined experience, we turn data into a clear plan that gets fast results.Our founder MK Marsden, has lived the growth challenge her whole career. She is an accomplished leader in the tech industry, renowned for building two $1B+ software companies and co-inventing transactional email. She has advised Fortune 100 companies like Walmart, Sam’s Club, CVS, and Sephora, aligning strategies to drive measurable growth. MK’s expertise spans both established brands and high-growth startups, including Avasta, hire.com, and Good Contact, Fideo and Message Effect.With decades of experience in M&A transactions and a proven track record in leading open-source contributions, MK Marsden brings unmatched authority to every project. She also serves as a mentor and board member for multiple successful companies and is currently shaping the future of business through her work in Responsible AI and the Experience Economy.Unlike others, we don’t just adviseβ€”you get a complete system that tracks and analyzes customer interactions without burdening your team. We identify the strategies that work and eliminate wasted effort. You’ll see immediate, measurable growth in sales and marketing impact.If you're ready to:πŸ”Έ Double your sales by targeting the customers that matter mostπŸ”Έ Align your teams without adding more work to their plateπŸ”Έ Leverage AI-powered insights to outperform competitors with clear, actionable stepsIf you only want to grow your business 1-2% please call someone else.Ready to scale double-digits? Let’s talk: https://calendly.com/leadinggrowth/let-s-connect

Mk Marsden's Current Company Details
Touchpoint Strategies

Touchpoint Strategies

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πŸš€ Unlock Profitable Customers with AI Insights | Double Your Sales & Marketing Impact Fast | Proven Team with $Billions in Client Growth | Keynote Speaker All Things B2B
Mk Marsden Work Experience Details
  • Touchpoint Strategies
    Managing Partner
    Touchpoint Strategies May 2009 - Present
    New York, Ny, Us
    After decades delivering billions in growth for Fortune 100 companies and my own ventures, I'm transforming how mid-market companies capture revenue. Thanks to abundant data, affordable computing, and advanced AI, we now bring enterprise-grade market intelligence and growth strategies to the mid-marketβ€”previously impossible at this speed and price point. Call me: https://calendly.com/leadinggrowth/let-s-chatAs Managing Partner, I leverage our proprietary AI Agentic Framework and market signals to create precision growth strategies that align sales, marketing, and customer experience for maximum impact.Key Achievements:Doubled client revenue by precisely mapping and capturing their most winnable opportunitiesPioneered AI-driven buyer assessment tools that predict purchase timing and decision-maker readinessCo-authored Responsible AI Business Guidelines, ensuring secure transformationLed strategic initiatives for Apple, Microsoft, and WalmartWould you like me to adjust the balance between your enterprise experience and current mid-market focus?
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  • Fullcontact Inc.
    Independent Director Board Of Directors
    Fullcontact Inc. Jul 2021 - Present
    Denver, Colorado, Us
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  • Revscaleβ„’ | Sales, Raise, Recruit
    Co-Founder/ Board Of Advisors
    Revscaleβ„’ | Sales, Raise, Recruit Feb 2023 - Feb 2024
    Boca Raton, Florida, Us
    Full time Board Member
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  • Avasta Incorporated
    Managing Director Us
    Avasta Incorporated Jan 2019 - Jan 2023
    Toronto, Ca
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  • Zytara Inc.
    Chief Of Staff
    Zytara Inc. Sep 2021 - Jan 2022
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  • Zytara Inc.
    Co-Founder
    Zytara Inc. Apr 2019 - Oct 2021
    View
  • Bond Brand Loyalty
    Advisor And Acting Coo
    Bond Brand Loyalty Feb 2018 - Feb 2019
    Toronto, Ontario, Ca
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  • Epsilon
    Head Of Global Marketing Group
    Epsilon Jan 2014 - Dec 2014
    Irving, Texas, Us
    Promoted to lead Epsilon 1st Worldwide Marketing Organization. First female head of marketing in companies 40 year history. Integrated 4 disparate marketing group into one global functional team. Worked with the internal agency Acorn to rebrand Epsilon and all it companies and agencies. Worked with leadership on new messaging, positioning, organization structure, and plan for retiring other brands for marketing success and financial considerations.
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  • Epsilon
    Svp Of Sales Excellence Center
    Epsilon 2012 - 2013
    Irving, Texas, Us
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  • Acxiom
    Digital Sales Executive
    Acxiom Dec 2004 - May 2009
    Conway, Arkansas, Us
    Sales Manager hired to accelerate the growth of Acxiom online advertising services both to clients and through advertising agencies.
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  • Acxiom
    Gm Transactional Marketing
    Acxiom Jan 2005 - Jun 2008
    Conway, Arkansas, Us
    Sold Message Effect to Acxiom. Responsible for all aspects of acquisition integration.
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  • Message Effect
    Ceo
    Message Effect Dec 2004 - Dec 2005
    CEO responsible for day-to-day management of company. Delivered 8X return to investors and payout to employees.
  • The Mar.Com Group, Austin, Texas. San Jose, Ca. Kawasaki, Japan.
    Managing Partner
    The Mar.Com Group, Austin, Texas. San Jose, Ca. Kawasaki, Japan. Apr 1994 - Dec 2003
    Founder and principal of integrated marketing communications agency focused on technology clients.
  • Novell
    Global Vice President Corporate Communications
    Novell 1986 - 1994
    Provo, Ut, Us
    Vice President of Corporate Communications. Eight-year senior executive at Novell while the company was on its rapid growth curve.
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  • Nabu Networks
    Marketing
    Nabu Networks 1982 - 1984

Mk Marsden Skills

Marketing Strategy Entrepreneurship Leadership Digital Marketing Marketing Communications Strategic Planning Management Start Ups Integrated Marketing Marketing Online Marketing Analytics Product Development Email Marketing Product Marketing Online Advertising New Business Development Business Strategy Product Management Go To Market Strategy Consulting Salesforce.com Market Research Business Development Crm Social Media Sales Management Team Building Team Management Advertising Business Planning E Commerce Program Management Cross Functional Team Leadership Direct Marketing Lead Generation Digital Strategy Customer Insight Account Management Competitive Analysis B2b Corporate Communications Mobile Marketing Multi Channel Marketing Entrepreneur Strategy Development Channel Fundraising Marketing Management Retail

Mk Marsden Education Details

  • University Of Ottawa
    University Of Ottawa
    Computer Science -- Bilingual Program
  • University Of Manitoba
    University Of Manitoba
    Entrepreneurship/Entrepreneurial Studies
  • University Of Toronto - Rotman School Of Management
    University Of Toronto - Rotman School Of Management
    Board Of Directors
  • University Of Toronto - Rotman School Of Management
    University Of Toronto - Rotman School Of Management
    General

Frequently Asked Questions about Mk Marsden

What company does Mk Marsden work for?

Mk Marsden works for Touchpoint Strategies

What is Mk Marsden's role at the current company?

Mk Marsden's current role is πŸš€ Unlock Profitable Customers with AI Insights | Double Your Sales & Marketing Impact Fast | Proven Team with $Billions in Client Growth | Keynote Speaker All Things B2B.

What is Mk Marsden's email address?

Mk Marsden's email address is mk****@****ies.com

What is Mk Marsden's direct phone number?

Mk Marsden's direct phone number is +151297*****

What schools did Mk Marsden attend?

Mk Marsden attended University Of Ottawa, University Of Manitoba, University Of Toronto - Rotman School Of Management, University Of Toronto - Rotman School Of Management.

What are some of Mk Marsden's interests?

Mk Marsden has interest in Poverty Alleviation, Economic Empowerment.

What skills is Mk Marsden known for?

Mk Marsden has skills like Marketing Strategy, Entrepreneurship, Leadership, Digital Marketing, Marketing Communications, Strategic Planning, Management, Start Ups, Integrated Marketing, Marketing, Online Marketing, Analytics.

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