RESPONSIBILITIES:_Set up e-commerce brand “Fantifant” for kids products_Advise on development and implementation of the branding_Direct and execute the development of visual identity and packaging design_Advise on long term brand strategy incl. portfolio management and new market entries _Develop new products incl. idea generation, concept, supplier selection and design processesACHIEVEMENTS:_The brand achieves a 50% increase in sales revenues YOY

RESPONSIBILITIES:1. Research & Analysis:_Project location (history, geography, geology, produce)_Economic parameters (tourism, price level)_Competitive landscape (key players, prominent destinations, special features)_Target audience (behavioural patterns, demand drivers, social demographics)_Trends (local and global)_SWOT Analyses2. Strategy & Concept:_Conceive, write and design complete concept/pitch presentations based on research_Develop a relevant concept narrative and define differentiating experiential features_Define the brand DNA and position the brand_Develop guest journey / traffic flows in coordination with architects and interior designers3. Branding & Communication:_Lead the development of the complete visual ID (from logo to wayfinding)_Write brand manuals and develop branding toolkits4. Project management:_Delegate work to the 2 designers in my team_Deliver presentation snapshots and final presentations on time_Coordinate with architects and interior designers and set time frames for content delivery_Interact with suppliers like uniform manufacturers, crockery manufacturers, kitchen plannersACHIEVEMENTS:_Helped reshape leading hotel f&b outlets (e.g. Martinez Cannes, InterContinental Davos i.a.) _Drastically improved the conceptual and visual approach of the company _Introduced the idea of visual and written “story telling”_Streamlined design processes by assigning “task ownership” to specific team members_Added communication development to the company portfolio

RESPONSIBILITIES: (using the example of HORIZON DRAFT FCB DUBAI)1. Leadership & team development:_Develop and implement a new team focused structure for the department_Lead and motivate teams_Assess CVs, hire new team members, dismiss people during Financial Crisis_Conduct performance reviews_Negotiate salaries in coordination with management2. Project management:_Brief teams in coordination with head of client servicing_Delegate work to team members according to workload_Set up and manage project timelines_Conduct check-up meetings to ensure quality_Handle daily business and new business presentations in parallel3. Client handling:_Receive briefs in person by clients Understand client’s needs_Prepare and present output accordingly4. Strategy & Concept:_Spark creative processes_Supervise creative development_Assess and direct entire creative output, align with clients’ needs and briefing_Lead the development of communication throughout all media channels_Present creative work to external stakeholders and clients’ management levelACHIEVEMENTS:_Won numerous creative awards to boost agency awareness (first awards in years for FCB Dubai) _Won several key new business presentations_Was a key player in building strong long-term relationships and trust with clients_Streamlined and structured creative department successfully_Introduced internal processes and forms for task management and job briefings_Guided Horizon DraftFCB through the worst economic crisis Dubai ever experienced by restructuring (and shrinking) the creative departmentCLIENTS (excerpt):_Beiersdorf (Nivea)_Arla (Puck, Lurpak, The Three Cows)_Kraft (Oreo, Dream Whip)_Taco Bell

RESPONSIBILITIES:_Lead and delegate work to 1-3 Junior Art Directors and interns_Develop communication concepts (ATL, BTL) together with copy writer_Design ad campaign layouts, print collaterals, logos and visual identities_Present creative work to clients together with creative director_Ensure conceptual and visual consistency with corporate guidelines where applicable_Select and brief photographers, supervise photo shoots_Brief and supervise finalisers/retouchers and print producers, assess production qualityACHIEVEMENTS:_Won more than 30 national and international creative awards_Won several key new business presentations_First experience in leading teams and delegating work_First creation of holistic brand/communication concepts