Develop and execute regional Marketing Strategy to create competitive advantage for Guardian's commercial teams. Create strong customer relationships by identifying and developing highly effective marketing team, enhancing customer journeys, improving efficiency of decision making, driving revenue while reducing operating costs through scale and efficiency.

Key leader for Guardian Industries global marketing digital eco-system modernization and transformation. Transformed Guardian Marketing Team to competitive advantage by enhancing user digital experience overall and improving customer engagement with Guardian global digital tools. Expedited decision making and drove revenue while reducing costs through efficiency. Overall digital regional marketing initiatives support and coordination through North America, South America, Europe, Middle East and Asia-Pacific.Responsibilities and Achievements:• Developed and rolled out Digital Capability Vision and Strategy as well as Branding Strategy for Guardian Glass Global Corporation.• Successfully launched global website www.guardianglass.com in 8 major languages.• Standardized global website components / widgets to ensure scalability and reduce cost.• Merged over 100 regional legacy websites into one without any loss of critical functionality.• Improved user retention and acquired over 70% of new active users (2019 vs 2018) by enhancing user journey (HotJar, Heap, Google Analytics).• Unified global business processes and introduced aligned standard KPI metrics.• Collaborated with Legal team to ensure adherence to GDPR.• Implemented new feedback management system for regional agents routing.• Completed organic SEO improvements on cross-projects / cross-languages automated content mapping.• Established and successfully launched Communication Platform including headless CMS, Taxonomy, Product Information Management, Flexible Forms, SEO, Marketing Automation, Content Approval Workflows, Translation Automation, Tag Management, User Journey Management, Automated analytics and scheduled Reporting.• Transformed highly customized approach from content management to highly configurable best-of-breed model to ensure adherence to corporate brand guidelines and provide regional creative flexibility.• Introduced Digital Asset Management System globally.

Implemented and improved efficiency of both Marketing and Technical Advisory regional departments within Guardian development strategy. Analyzed the assigned market, identified opportunities, forecast changes and areas of growth. Conducted feedback research studies, analyzed outcomes and presented results to Sales and Central Global Marketing Management. Used segmentation to implement a winning strategy to influence global marketing and sales.Responsibilities and Achievements:• Developed corporate marketing strategy on Residential, Commercial and Interior segments for the region (5-year strategic plan).• Advanced end-consumer segmentation project based on end-consumers purchasing behavior (Residential Marketing).• Rolled out B2B sales and dealership incentives campaigns.• Established marketing and customer advisory benchmarking and capability from ground up. • Hired, trained and developed value professionals for internal and international customers.• Affected the expansion sales market share for value-added products from 30% to 45% (2014-2016).• Promoted to Global Digital Excellence Manager assignment in US Global Headquarters in Metro Detroit, MI.

Responsible for Technical Advisory on Glass Applications (loads calculations, sophisticated claims resolving, new products introduction, fabricator certification, tempering setups, technical training for customers and internal employeesAchievements:• Improved efficiency of Technical Advisory Center support (response within 2 workdays on all incoming requests – 90% monthly KPI fulfillment)• Introduced “Samples Module” – web catalog of POS materials integrated with logistics companies for automated samples delivery.