Mike Korkowski Email & Phone Number

Fort Lauderdale, Florida, United States

· Director of Planet Fitness accounts spanning over 450 retail locations earning more than $550 millionin lifetime revenue, with over 1.5 million attributed membership joins from planned media· Managing budget of over $35 million in yearly client spend in traditional and digital channels· Directly overseeing career growth and project execution of agency supervisors, managers, and coordinators· Fostering strong client relationships by proactively delivering media recommendations and ideasdriven by business context, creative opportunity, and media planning and buying strategies· A/B testing for media mix enhancements, media buy coverage adjustments, creative messagingchanges, and promotional flighting revisions to achieve higher user conversion rates· Advertising across broadcast TV, radio, paid search, programmatic display, paid social,programmatic CTV & OTT, OLV, streaming audio, and OOH, in addition to supporting localmarketing efforts with sports sponsorships, event marketing, and direct mail campaigns

Dallas, Texas, United States

· Senior executional account lead and agency product owner of Toyota.com digital platform, alarge-scale website receiving over 16 million visits per month on average· Driven digital projects from inception to successful delivery, including client management,creative guidance, scheduling, budget and resource management, and technical development· Orchestrated and leading team of UX/experience designers, VD/visual designers, strategy,and production groups to successfully maintain, enhance, and build new digital experiences· Facilitated client discussions, creative reviews, and approvals through the digital agiledevelopment process, coordinating and presenting across internal and external stakeholders· Directly oversaw career growth and project execution of agency managers and coordinators· Supported multidisciplinary campaigns and large-scale projects from project brief throughdelivery, with ability to drive multiple streams of work concurrently while meeting deadlines· Planned and managed Toyota's digital budget for financing agency platform executions

Washington D.C.

· Consulting and managing 135 Ford dealership accounts to design and launch strategicmarketing programs that increase customer engagement, service traffic, and vehicle sales· Managing region that earns over $5.4 million dollars in gross revenue for Epsilon a year· Developing hundreds of unique custom marketing programs and subsequently tracking,evaluating, and reporting on campaign efficacy· Physically visiting each client to ensure that all Epsilon products are effectively utilized· Promoting digital and direct market strategies to increase customer loyalty and retention,drive lead generation, increase conversion rates, and maximize ROI· Generated $436k in additional product sales for Epsilon from March 2020 - March 2021

West Chicago, Il

· Managed over 300 unique client accounts from 7+ different automotive brands· Consistently met and exceeded sales revenue goals on Nissan, Infiniti, Hyundai, andToyota accounts with digital and direct mail campaigns· Sold $787k in digital and direct advertising campaigns to clients that targeted over 1.1million consumers within a 6-month period· On-boarded over 100 stores into a brand-new Hyundai service marketing program· Demonstrated relationship building, customer support, and client sales skills· Worked with upper management and account team clients in reporting new discrepancies

·Provided friendly and efficient customer service for a range of 300-2,500 customers per day·Accurately handled an average of 250-2,000 financial transactions per day ·Assisted in inventory management and control for a store of over 6,000 SKUs

• Led, managed, and assisted in a variety of projects• Developed analytical thinking skills for addressing new issues in more efficient ways

• Provided friendly and efficient customer service• Handled financial transactions accurately• Assisted in inventory management and control

Bachelor Of Science In Marketing, Integrated Marketing Communication

Education record