An award-winning strategic marketing leader with a wealth of experience in brand communications, brand management, marketing research and CSR. Having worked with top tier advertising agencies and gradually moving over to the client’s side has helped me transition into a professional with an in-depth knowledge and well-rounded perspective on marketing and communications. With my ability to think both creatively and rationally, I’ve initiated and been part of several high-profile projects from conception to execution. I’ve had the honour of working amongst world-class professionals who’ve added immense depth to my skills. My experience in leading and mentoring cross-functional teams has also contributed greatly to my inherent leadership qualities. I’m an envelope-pusher who believes in rolling up my sleeves to get things done.Currently, I'm passionately invested in learning about the transformative power of AI, the Metaverse and cognitive sciences in the field of marketing, e-commerce and customer behaviour.Awards and achievements:• 4 Silver & 2 Bronze Transform Awards, 2018 & 2020.• Jury Member of the Effie MENA Awards, 2014 & 2015.• Dubai Lynx Bronze for MaaS App, S’hail, 2017.