- Full stack DS support for Square Subscriptions Products & Platform- Developed KPIs, Dashboards and Reporting to lead data-driven decisions for the Product- Ran a Sensitivity Analysis to determine the pricing strategy and financial forecasts- Estimated Total Addressable Market and Ideal Customer Profile to assess Product-Market fit

Customer Acquisition Initiatives:Developed a predictive model to estimate customer lifetime value at the point of acquisition, and presented findings to the CEO, CRO and CFO to drive strategic and marketing initiativesAnalyzed the customer application process to discover customer drop-off points, presented findings to the CEO and Product team to drive process changes and increase application completion rate by 20%Partnered with Marketing and Product teams to develop an NLP model to process customer bank statements and determine applicant revenue and expensesLed and deployed a customer engagement initiative to identify profitable customer segments based on behavioral and transactional trends to offer pre-approved loans, increasing booked loan volume by 15%Developed a Decision tree based model to determine the effects of macro-economic trends on portfolio performance to determine when to increase and decrease customer acquisition strategiesCreated a Markov chain model to assess the effect of a loan duration-lengthening strategy on portfolio KPIsCustomer Management Initiatives:Designed and deployed ETLs to ensure timely delivery of daily snapshots of active customer performance KPIs to the Executive, Product and Finance teamsPartnered with the Finance team to create performance forecasts of lending facilities to assess and identify the magnitude and timing of liquidity riskDeveloped a Logistic Regression based loan grading model to assign appropriate risk tiers to loans based on their credit characteristics at origination

Led the execution of the Balance Transfer offer optimization engine that identifies profitable customer segments to target and forecasts their performance using a decision tree-based algorithmIdentified untargeted profitable customer segments for the Balance Transfer program, which led to an increase in revenue of 12% and strengthened customer engagementActed as an SME to predict customer balance revolve and payment trends during the firm-wide CCAR Model revision process – Received a Five Keys award for excellent performanceProposed and implemented forecasts and valuations for innovative lending programs, and determined customer targeting strategy based on profitability and retention benefitsCreated an analytical and forecasting tool to assess campaign-level profitability for new customer portfolio programs and gauge drivers of incremental revenue in existing customer engagement programsAnalyzed customer gaming behavior for the customer retention program and suggested a change from revenue to average balance as the KPI, leading to an increase in customer engagement by 2 yearsAssessed competitor financial statements and annual reports to estimate their marketing expense and presented findings to the CFO and CMO

Developed a Predictive Model to estimate the number of lapses in 10 year term life Insurance policiesReviewed other Logistic Regression Models and Decision Trees on variable annuities and checked their accuracy and sensitivityAutomated a reporting system to generate Lapse and Mortality study reports using VB.Net

Analyzed the Avg. Earned Premium at Current Rate of an insurance company using multivariate analyses and linear regression on the client’s policy data to discover the reason for a decline using REvaluated various companies in the Retail, Technology, Pharmaceutical and Financial industries to gauge their current standing against their competitors’Automated weekly revenue and Internet traffic reports using Excel and VBA

Reviewed one film per week for the Chennai Edition

Involved in the design of the website for the school, the AdhyayanaHandled Marketing accounts and expenditures