Maria Kriskovich Email & Phone Number

Slovenia

Tbilisi, Georgia

Creating a product marketing strategy to convert new registrants into product adopters and paying customers.

Target markets: EU, EMEA- Led the process of setting up marketing analytics, from technical requirements to implementation, with the development team.- Conducted user research on the buyer persona, including customer development, interviews, and value proposition.- Created user education processes, such as client onboarding, emails, in-app tips, and educational content, resulting in a +7% increase in target action.- Rebranded content for social media, resulting in +10% audience growth MoM.

Target markets: EU, Australia- Go-to-market strategies- Market research - Client and partner persona creation- Content marketing- Business development- VC round funding prep- Founder mentoring- Building processes for exponential growth

New York City Metropolitan Area

Target markets: US, UK- Strategic project content planning and control - grew social and blog audience by 40% YoY.- Leading internal team and out-staff writers - grew from 2 to 5 marketers plus out staff. - IT-market research and analytics - established hypothesis-driven approach based on market analysis.- Establishing and coordinating new processes - scaled from 40 to 250 team members overall in 2 years. - Created and conducted mentorship program on content strategy and idea generation. - Established marketing processes across company.- Established and managed product demo processes - grew audience by 25% YoY, automated process to make demo production 3x cheaper. - Coordinated product release processes - coordinated work of 3 teams: product, education and marketing.- Developed product and non-product marketing presentations, landing pages, public relations campaigns, articles and newsletters.- Established and designed newsletter processes - grew email base from 8K to 18K without losing in open rate (av.30%).- Guided process of moving blog from Jenkins to WordPress.- Established guest posting processes across the US and EU markets. Planned and developed online events and webinars - grew from 5 events per year to 15 events + quarterly promo webinars.- Planned marketing initiatives and leveraged referral networks to promote business development.- Worked closely with the in-house design team to develop visuals for content.

Greater Philadelphia

Target markets: US- Increased online presence with content marketing- PR outreach- VC round funding prep

Helsinki, Uusimaa, Finland

Target markets: EU- Managed company's blog, editorial calendar and guest posting processes.- Established KPIs (Sign ups + Upsell) and content strategy to meet it - grew clicks to CTA by 2x YoY.- Established and managed process of customer interviews and case studies- Established and conducted process of data-driven content creation (e.g. industry reports).- Managed team of ghost-writers, guest authors.- Worked closely with lead opinion makers.- Created PR content: guest & partner posts (G2, GameAnalytics, HackerNoon, etc.).- Created case studies and corporate brochures.- Hired and managed freelance writers, editors, proofreaders. Launched company's Academy.

- Created and updated company's Knowledge Base with over 200 articles.- Converted customers' questions into help articles.- Managed company's YouTube channel and created over 20 video- instructions for company's YouTube channel.- Analyzed customers' issues and questions to cut down on number of tickets to customer support.- Planned and edited content for company's blog.- Created and managed editorial calendar.- Conducted basic SEO (keyword research) for both Blog and Knowledge Base.

Target markets: US, EMEA- Launched and updated company's websites and landing pages. - Created and updated company's portfolio and brochures.- Managed process of getting and updating logos and case studies. - Created and managed company's blogs and editorial calendars. - Managed blog authors, edited and published blog posts.- Managed development team: developers, analysts, QAs, designers. - Created scripts for sales reps: cold letters, FAQs, onboarding programs.

- Established a sales funnel for international sales - grew conversion rate by 10% using LinkedIn sales navigator and templates.- Created handbooks and mentorship programs and trained newcomers. - Organized the team's business trips and events.- Coordinated marketing presentations and brochures creation. - Cold lead generation and business development activities. - Managed CRM deals.

- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and following up with potential and existing clients.- Performed Inbound and Outbound sales.- Created team's cold letter templates.- Conducted lead generation and business development in social media. - Maintained client files with sales contracts, records of client interactions, client notes and other information.

- Analyzed issues to identify troubleshooting methods needed for quick remediation.- Served as primary point of contact for support relating to owned solutions and products.- Traveled with sales engineers on customer site visits to respond to specific technical questions.- Documented faults and bugs for referral to development staff for use in updates.

Ul’Yanovsk, Russia

- New client onboarding - organized training sessions.- Created guides and tutorials on how to work in the software. Calculated utility rates according to the local legislation.- Gathered and managed feature requests according to each client's needs.- Created the system and the templates for incoming calls and letters. Resolved incoming issues on-the-spot.- Conducted surveys to gather feedback for the software improvement.

Bachelor'S Degree, Business Administration And Management, General

Specialist Of Social Work (Msw), Social Work, A