Sweft is a SaaS software solution providing merchandising tools that coordinate & prioritize digital content creation, to get products online faster with greater accuracy. Sweft is an end-to-end solution that increases revenues and profitability by enhancing collaboration & communication across the company, and by improving productivity through reduction of data entry and tedious tasks. Sweft sits alongside your technology stack, providing a single resource for your team’s product content needs.Learn more at www.gosweft.com

Digital commerce consultancy focused on developing omni-channel and international expansion strategies. Based on the expertise gained through 14 years running all aspects of Ecommerce for one of the most successful and innovative retail brands, I applied similar strategies to help enhance and grow digital commerce businesses. With proven success in marketing, merchandising, technology and operations, this breadth of experience yields effective and holistic strategies for clients.

Provided direction and strategy for the planned launch of Martha Stewart's Ecommerce website, which was to be operated by JCPenney. Worked directly with JCP to develop a strategy and implementation plan that would have been a highly innovative fusion of content and commerce. Unfortunately, these efforts were aborted by the infamous Macys lawsuit.

Launched the online commerce channel for Anthropologie in the UK and Europe, including the company's first foreign language site. Directed all areas of the ecommerce business including marketing, technology and operations, and built a strong team. Also launched the "Anthro" loyalty program for the UK retail stores and supported cross-channel marketing.

Responsible for Ecommerce, CRM and Marketing for Anthropologie.Managed the online marketing, web and catalog creative, site development and financial planning for Ecommerce, in addition to launching the popular "Anthro" loyalty program and managing marketing for retail stores. Directed customer research efforts, including focus groups and online surveys.

Built Anthropologie's highly successful Ecommerce and catalog businesses from the ground up, and held full P&L responsibility for all areas of the direct-to-consumer business. Implemented and managed front and backend systems for Ecommerce and catalog, launched and managed the customer contact center, and collaborated on the development of fulfillment logistics. Conceived and built in-house workflow software that enabled operational excellence and rapid growth. Developed and managed the Direct team from a staff 2 to more than 50, while building a business that was consistently the most profitable division in the corporation.

Consultancy focused on Direct Marketing and Retail strategies for firms of all size -- start-ups, high growth and mature firms. Clients included Williams-Sonoma, Universal Pictures, QVC, Sony-Warner Sound Exchange and Urban Outfitters.

Faciliated communication between Merchandising, Marketing & Operations; Analyzed catalog performance and recommended new strategies for improvement.

Catalog forecasting and inventory management; analysis of catalog performance and management reporting.