I lead the Research practice at Gametime where I partner closely with our CEO and senior executives to apply insights into Gametime's fans and sellers to our strategic planning process. I work closely with leaders in Product Management, Design, Marketing, and Data to bring new opportunities to life in the experiences we deliver. I also play a leadership role in shaping a our company culture to be truly fan and seller centered in pursuit of our mission to unite the world through shared experiences.

I support the career growth and development needs of Research professionals and those aspiring to become one who have had their careers disrupted by the COVID-19 pandemic and ongoing industry challenges. I focus on the UX Research function and mentor across a broad array of experience, from senior Research leaders seeking to up-level their organizational influence, to mid-career professionals seeking a career transition into UX Research, and to recent graduates struggling to "break in" to the industry. I dedicate 8-10 hours / month to this rewarding role. I appreciate the opportunity to "pay forward" the good fortune I have had in my own career and to "pay back" the support I've received from others who came before me.

I led UX Research for the industry leading digital MSK solution that combines mobile application UX, wearables, computer vision, and clinical experts into a cohesive experience that helps members manage chronic pain. I significantly improved team morale by facilitating team vision, values, and goals with my team members and working with business leaders to establish a new engagement model and prioritization process to invest research talent for greatest impact. I guided the design and delivery of qualitative and quantitative research to influence product strategy, roadmaps, and feature design for the core exercise therapy UX, member onboarding flow, and new initiatives in women's health, pain alleviation hardware, and AI-enabled clinician interactions. I also formed a “Member Insights” leadership team to drive collaboration and synthesis across Data Science, Business Strategy, and Member Support to represent the voice of our members in strategic planning and business decisions.

I led the Lime Research team supporting our Rider, Fleet Operator, and Hardware Product teams. Our mission was to deliver insights about our customers and services to influence decisions that delight customers and improve the quality of cities worldwide. My team's key research led to the development of new hardware form factors, strategic insights that guided significant business strategy decisions, and multiple innovations in the areas of rider growth, engagement, and safety.

I led the UX Research teams focused on Uber's Rider and New Mobility (bikes. scooters, transit) products. We worked closely with our Design, Product Management, and Engineering counterparts to bring Uber Magic to everyone, everyday, everywhere. I also led a Product Accessibility program to bring the magic of Uber to people with disabilities. This global program was born from the passion of several members from Design, Operations, Policy and UX Research.

I led the user research team supporting Twitter's advertiser, publisher, and developer products and consumer expression experiences. My team's key accomplishments included developing the company's first set of Advertiser Profiles, developing a Small and Medium Business (SMB) market segmentation, launching new product experiences focused on supporting the distinct needs of emerging video creators and small business owners, and redesigning our advertiser product experience.

I led Yahoo!'s global design research team spanning all of Yahoo's major product groups including Media, Search, Communications, Advertising, and eCommerce (Taiwan). We were responsible for championing a human-centered design process that inspired and influenced the design of future Yahoo! product experiences for consumers and advertisers. In this role, I also conceived and led the execution of a company-wide program to build user empathy first with engineers and later for all employees worldwide.

I was responsible for defining and leading the execution of actionable product research that inspired and delivered a world-class user experiences for industry leading Yahoo! services, including Communications, Search, and Advertising Products. My responsibilities also included the leadership and professional development of members of Product Research team.

I was responsible for building and providing strategic leadership and professional mentorship to the Personals Design Research Team, developing annual research roadmaps and budgets, and conducting primary research studies as needed.

I was the sole user researcher supporting Yahoo's industry leading online dating service. In this role I planned, designed, conducted, and delivered actionable insights to inform product strategy, marketing, and design decisions. I utilized ethnography, participatory design, iterative paper prototype and usability studies, desirability studies to help grow the Personals business and establish the importance of Research with cross-functional leadership.

Responsible for improving the user experience of the PeopleSoft corporate website and customer extranet. In this role I conducted ethnographic research, online surveys, low- and high-fidelity prototype tests, usability tests, competitive evaluations, card-sorts, focus groups, and heuristic evaluations. I analyzed quantitative and qualitative data to create user profiles, behavioral models, and personas. I also developed quarterly research plans, and managed our research budget and external vendors.

Founded consulting company specializing in applying ethnographic research and a customer-centered perspective to helping clients solve business problems.

Managed a user-centered design process and conducted user research to develop customer support Web applications for Microsoft, Adobe Systems, Apple Computer, and Cisco Systems• Conducted ethnographic research, paper prototype studies, and usability tests• Constructed affinity and sequence models and storyboards based on research results • Wrote client reports documenting user experience design process, results, and application

Developed tools, designed and delivered training workshops, and led pilot projects to enable Agency employees to apply social science research methods to understand and integrate local social and cultural factors into community-based environmental protection efforts. Focus areas included drinking water source protection, superfund site remediation, non-point source air and water pollution, and land use planning. Led pilot research projects in the Anacostia watershed (DC), Altamaha River (GA), and managed the Environmental Anthropology Program in partnership with the Society for Applied Anthropology (SfAA). The EAP funded ethnographic research projects to bring a cultural understanding to various non-governmental initiatives.