Melissa Krouse, Cdmp, Pcm-Dm Email & Phone Number

Shallotte, Nc, Us

Winston-Salem, North Carolina, United States

As Senior Marketing Manager, I led a high-performing team, aligning strategic marketing initiatives with organizational goals across multiple channels. I streamlined social media management, implemented digital marketing campaigns, and optimized project management processes. I spearheaded content redesigns, managed budgets, and negotiated vendor contracts. Utilizing analytics, I identified market trends to enhance marketing strategies and achieve maximum ROI.

Harrisburg, Pennsylvania

As a strategic marketing leader, I directed teams in planning, developing, and implementing Association-wide goals. Managed a team for CCAP Annual Report redesign and led a volunteer task force to revamp the Employee Rewards and Recognition Program. Spearheaded successful marketing initiatives for technology programs, identifying trends and measuring metrics. Analyzed key performance indicators to tailor customer journeys and executed diverse marketing collateral. Implemented the Technology Vendor Partnership Program, generating $80,000+ in annual revenue and mentored vendor partners. Initiated numerous educational and networking opportunities, crafted interactive conference exhibits, and modernized technology resources. Managed budgets, delivered performance reports, and received recognition for external engagement and exceeding expectations. Recipient of the 2019 and 2021 CCAP Annual Select Awards for External Engagement and Exceeding Expectations, respectively.

Harrisburg, Pennsylvania Area

Lebanon, Pennsylvania

As the Marketing and Membership Director, I strategized and implemented marketing and social media plans to drive membership and operational success. I established and updated key metrics in our CRM system, developing tools and reports to identify growth opportunities. Crafting strategic communication programs, I ensured high member satisfaction across all Club areas. Spearheading prospective member functions, I expanded our online presence, boosting our Facebook following by 77% and successfully launching an Instagram account to enhance local and national brand awareness. Additionally, I created and managed visual and written content for both public and member websites, as well as various Club literature. Collaborating with department managers, I orchestrated successful member events and represented the Club as a Professional Ambassador through active networking with local organizations. My efforts even led to appearances on the Good Day Pa television show to promote our Annual Wedding Showcase.

Harrisburg, Pennsylvania Area

As the Content Marketing Specialist at Ameritech Media, I took charge of researching, writing, editing, and organizing online and print content. I spearheaded the development of a dynamic content marketing strategy aimed at boosting visibility, driving traffic to social media channels, and positioning Ameritech Media as a pioneer in marketing and advertising. I crafted and executed social media content calendars for both Ameritech Media and our valued clients, ensuring consistent engagement. Additionally, I managed email marketing campaigns, weekly blogs, and various social media platforms, optimizing content for maximum impact. Moreover, I led the implementation of search engine optimization practices and designed onboarding email drip campaigns to attract and retain new clients, contributing to the company's growth and success.

Lebanon Valley College

In my role as a journalist, I researched, developed, and authored numerous in-depth front-page news and feature articles. I played a key role in editorial planning, generating story concepts, and conducting interviews to provide compelling content. With a keen eye for detail, I meticulously reviewed and edited copy to ensure accuracy and adherence to AP style guidelines. Notably, my investigative reporting on guns on college campuses was published in both La Vie Collegienne and Middletown’s Press and Journal. Additionally, I had the privilege of moderating a journalism panel at Lebanon Valley College's 2013 Vale Music Industry Conference, where esteemed industry professionals discussed the art of writing.

I played a vital role in the production of Smart Talk, a dynamic live call-in radio show hosted by Scott LaMar. During broadcasts, I managed listener interactions by facilitating emails and comments, ensuring a smooth and engaging experience. Additionally, I took charge of managing social media accounts, maintaining active engagement with our audience in real-time. As part of my responsibilities, I photographed guests and curated images for the Smart Talk website, enhancing visual content. Moreover, I handled guest scheduling and reception, ensuring seamless guest experiences. I contributed to the show's success by generating and researching compelling story ideas, including producing the segment on Sexual Assault on College Campuses. Furthermore, I crafted and polished promotional web posts to amplify the show's reach and impact.

Lebanon Valley College

As a teaching assistant, I designed and managed student assignments and projects, ensuring clarity and alignment with learning objectives. I developed comprehensive grading rubrics and project guidelines to provide clear expectations and feedback. Utilizing multimedia and digital platforms, I fostered class engagement through dynamic discussions and presentations, encouraging active participation. Additionally, I edited students' writing prompts and multimedia narratives, guiding them towards effective communication. To enhance skill development, I conducted hands-on demonstrations and interactive activities, promoting experiential learning. Moreover, I troubleshooted technical issues with video and editing software, ensuring seamless integration of technology into the learning environment.

Bachelors Degree, Communications

Activities and Societies: Co-Editor, LaVie Collegienne Teaching Assistant, Multimedia Studies

Bachelor'S Degree, English Communications, Graduate

Activities and Societies: Journalist - La Vie Collegienne Green Blotter Literary Society Multimedia Teaching Assistant

Associate Of Arts - Aa, Humanities, Languages And The Arts

Associate Of Arts (A.A.), Humanities, Languages, And The Arts