Cmo, Board Member
Successfully executed Mobile transformation strategy, successfully launched the product on multiple international markets (8 digit budget under management)Designed and launched User Acquisition process from scratch to make mobile a main lead generation channel (0 to 80% mobile funnel weight in total mix)Managed ad campaigns in Facebook, Twitter, affiliate networks to boost customer based (#1 forex app in RU, UA, BY, KZ, AM. LATAM, EU)Developed marketing team from 3 people to 36 adding new positions for UA design, SEO, SEM, SMM, ASO, etc.Facilitated lead scoring, custom event optimization and data driven creative process for user acquisitionAdded OKRs, Manifesto, team health checks to monitor and improve team performance (36 people in total).Planned and hosted mobile marketing meetup in Minsk, Belarus (150 visitors), Podgorica, Montenegro (40 visitors), Moscow, Russia (200 visitors) - data science conference.