Matt Simpson, Mba Email & Phone Number

"We worked with Matt during an important 18-month period leading up to our Series A raise. I recommend him to any B2B SaaS startup seeking to launch their initial marketing efforts." ~ Mike Kovarik, CEO of Attribytes______I’m an MBA with Fortune 500 experience, but my passion is startups. I played a key leadership role for social-mobile startup Bulbstorm as we grew from six employees to over two dozen en route to acquisition by HelloWorld (a Catterton Partners portfolio company). In the years since, I’ve led the marketing function for SaaS startups nationwide, including Attribytes, Callingly, IBC Hotels, IrisPR, Patent Bots, and SLP Toolkit. And I’ve applied my startup-friendly approach to B2B professional services firms like Fire&Spark, Founders Workshop, Kay-Twelve, and National Sign Plazas. I strategize. I coach. I implement. I build scalable marketing infrastructure (including people, process, and technology) that can be cleanly handed off when revenue or funding permits a full-time marketing hire.

"Matt defines digital planning and execution - two things that are often in short supply in the digital world. Matt is a stickler for defining expectations and ensuring the project delivers high marks." ~ Caleb Adams, brand manager at Ruiz Foods_____I deliver digital marketing services (personally and through a team of subcontracted specialists) to established businesses seeking an alternative to rigid, expensive agencies. My team applies a results-oriented cost-efficient startup approach to the agency model. No retainers or monthly minimums. No long-term contracts with 90-day outs. No bait-and-switch handoffs to junior marketers. No commitment to one tech platform over others.Using this agency-ish model, I've delivered with excellence for a variety of companies, including:- Artisan Bistro organic frozen burritos- El Monterey frozen Mexican food- HealthyVerify COVID mitigation- InnSuites Hotels & Suites- MedMark Media dental trade publisher- NSP municipal and residential signage - Tabarka Studio artisan tile manufacturer- Tornados hot convenience store snacks- Unique Design Solutions tile distributor

In my tenure with this fast-scaling software startup, I changed desks 10 times, shifted between four job titles, and provided key leadership as we grew from six employees to over two dozen en route to acquisition. Here’s how I contributed …Bulbstorm marketing• Collaborated with CEO and sales leadership to define brand position and value proposition • Developed strategy, created content, and oversaw design of all marketing assets • Oversaw efforts to define funnel, generate new leads, and programmatically nurture cool leads• Coordinated work of up to eight teammates in creative and marketing roles• Expanded team productivity and accountability by implementing Agile and developing project management guidelines• Received Velcro Award for "leveraging a prickly side and a soft side to hold things together"Client solutions • Guided all clients on online contest best practices including tech integration, community management, media buying, prizing, and official rules• Managed communities and campaigns for $500M CPG manufacturer Ruiz Foods as brands grew to 350k+ fans• Led Ruiz Foods website rebuild from strategy through creation of sitemap and content outline to RFP distribution • Launched Ruiz Foods email program, achieving 22.6% open and 8.6% click thru rates• Oversaw ad buys of $250k+ across Facebook, Google, YouTube, and in-game networks; personally executed Facebook and in-game buys• Documented internal processes to make projects easier, more predictable, and more profitable to execute• Oversaw reporting to ensure accuracy, develop takeaways, and identify sales opportunities Product management• Represented client and marketer needs in development of core products• Documented reqs for dashboard displaying 20+ metrics from multiple APIs across six categories • Led thought around sharing, Facebook auth, and other social functions in user experience• Created initial user flows and wireframes for client campaigns and prebuilt campaign templates

Chandler, Arizona, Us

• Ascended to lead of copy team in April 2008 with responsibilities ranging from quality assurance to managing team workload to coaching • Led creation of multipage web presence for $240M services organization; wrote copy, guided design and presented for executive approval• Articulated Fortune 500 organization’s redefined value proposition in global and North American corporate overview brochures• Guided creative development and execution of e-newsletter program, which exceeds industry response averages – subscribers: 25-30% open, 10-12% click through; prospects: 15-20% open, 2-3% click through• Wrote for a variety of media including direct mail, billboards, case studies, print and online advertising, press releases, executive letters and more• Chosen to participate in two-day offsite copywriting seminar and two-day workshop aimed at training Insight sales force on new sales methodology

Tempe, Az, Us

• Guided four full-time writers and over 30 contractors in coverage of 20 varsity sports at 40 local high schools• Implemented several changes to high school coverage and improved contractor pool through recruitment and training• Won two Arizona Press Club Awards recognizing excellence in sports writing

Bachelor Of Arts, Journalism

Master Of Business Administration