Mary Kate Jeffries Email & Phone Number

Irving, Texas

Provide strategic communications counsel for clients in the economic development, commercial real estate, public, banking and construction sectors. My work on behalf of my clients includes media relations, executive positioning, speech writing, awards recognition, earned and paid content development, video production management and crisis communications.

Dallas/Fort Worth Area

o Developed content pieces for luxury resort properties, highlighting local experiences that create brand differentiation and build guest engagement.

Dallas, Tx

Mid-sized PR agency with approximately $2.5M in annual revenue.Sustained Growtho Led new business strategy to secure multiple clients, including Kirkland’s, Target, Lantana Hummus, Rusty Taco, and Stubb’s Legendary Bar-B-Q.o Built long-term client relationships and managed annual budgets of up to $250,000; doubled agency revenue for key clients.o Developed 10+ PR, influencer and social integrated campaigns to build brand awareness and loyalty among clients’ key target audiences. o Drove Van’s Foods and Stubb’s Legendary Bar-B-Q multi-year PR successes that led to acquisition by Tyson and McCormick and additional new business.o Launched True Food Kitchen into Texas; project led to additional brand work and client referrals.Strategic Writing and Media Relationso Prepared executives for media interviews by providing media training, interview talking points, key messages and reporter backgrounders. o Provided hands-on support for 15+ crises, including 24/7 availability, client counsel, media relations and social media written responses, and monitoring and reporting. o Adapted to evolving media landscape, securing at least eight meetings per national media tour; contributed to ongoing client media coverage in outlets such as Austin Business Journal, Chicago Tribune, Dallas Morning News, Good Housekeeping, Self, and Nation’s Restaurant News.o Pioneered agency efforts on influencer campaigns, including oversight for Kirkland’s modern farmhouse program featuring 60+ influencers.o Assumed oversight for media measurement and analytics; ensured consistent agency reporting. Team Building and Mentoringo Supervised multiple account teams of up to five people and acted as direct supervisor to four team members, providing regular mentoring for career growth and agency support. o Managed agency recruiting, developing seven intern candidates into full-time employees and hiring more than six team members into mid- and senior-level positions.

Dallas, Tx

The nation’s largest independent communications firm with more than 60 offices.Sustained Growtho Launched Potbelly Sandwich Works, Bliss Spa and W Dallas-Victory in Texas; coordinated a grand opening attended by 1,500+ people that led to additional client work and referrals. o Oversaw strategic planning and cultivated long-term partnerships with clients including Travelocity Business, W Dallas-Victory, Potbelly Sandwich Works, Princeton University Center for African American Studies and Uptown Dallas.o Increased agency revenue by securing five new restaurant and hospitality clients; collaborated with other Edelman offices to assist with new business on behalf of the Southwest region.o Key team member for Travelocity’s Roaming Gnome PR launch, winning a PRSA Silver Anvil, the industry’s highest award.o Led the successful transition of client accounts to Edelman while continuing to support the Dallas office executive leadership through the acquisition. Strategic Writing and Media Relationso Designed and edited agency’s first regional e-newsletter distributed to 3,000+ readers monthly. o Conducted more than eight local media events and directed teams’ national, regional, and local media relations; maintained long-term reporter relationships.o Led media relations for the confidential announcement of Edelman’s Vollmer acquisition; secured business and trade media coverage in Dallas Business Journal, Houston Business Journal, Adweek, and PR Week.Team Building and Mentoringo Supervised and coached teams of up to five on account management strategies and overall career growth; mentored direct reports to become independent strategic thought leaders.

■ Covered Capitol Hill for the Keene Sentinel and the local Boston construction and banking industries for Banker & Tradesman.

Dallas, Tx

An international luxury hotel and resort company, operating 27 hotels in 15 countries.Sustained Growtho Key team member in creating and executing the public relations campaign for the relaunch of The Spa at The Crescent, including planning and coordinating a grand reopening event.Strategic Writing and Media Relationso Developed long-term relationships with key media; responded to media inquiries and hosted national travel and lifestyle media for property visits, photo shoots, and celebrity interviews.o Wrote a bimonthly newsletter targeting members of The Crescent Club and The Spa at The Crescent.o Developed press materials announcing property promotions, seasonal events and property updates.

Master Of Science - Ms, Journalism

Bachelor Of Science - Bs, Public Relations

Activities and Societies: Gamma Phi Beta Sorority

High School